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Resources

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

Gartner Leader 2024
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The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE

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Gartner Leader 2024

The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

Generating Value for Fortune 500 Companies for Over 30 Years

As an industry leader in the areas of Marketing Mix ROI and Optimization for over 30 years, Ipsos MMA is renowned for the billions of dollars in incremental value it has created with Fortune 500 Companies through its holistic data management platform, predictive analytics, speed-to-insight, dynamic software and consulting. Here are executive leadership provides insights to help your company discover opportunities within your own marketing strategies.

Featured Blog

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Article

The Next Generation of Multi-Touch Attribution
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Case Study

Forrester Case Study Highlights How Nationwide Modernized Its Marketing Mix Model
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Navigating Turbulent Waters

Whitepaper

Navigating Economic Turbulence: Why Marketing & Commercial Measurement Matters More Than Ever
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