Recognized as a Leader in:
The Forrester Wave™: Marketing Measurement and Optimization, Q1 2026. LEARN MORE
The 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
Reports
Ipsos MMA Named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
The evaluation emphasizes the ability to deliver robust, scalable solutions that align with customer needs, industry trends, and global requirements, providing a comprehensive assessment of leading MMM providers.
Ipsos MMA Named both a Leader AND a Customer Favorite in The Forrester Wave™: Marketing Measurement & Optimization Services, Q1 2026
Forrester names Ipsos MMA a Leader and a Customer Favorite. Forrester stated: "Customers love working with Ipsos MMA and praise its modeling capabilities, measurement unification, and consulting across the enterprise."
Whitepapers
Measuring DoorDash Advertising in Marketing Mix Models
Retail media is taking a bigger share of media budgets, and the people approving those budgets want a reliable answer on what it delivers. Ipsos MMA partnered with DoorDash to study how DoorDash ads should be represented in marketing mix models, using data from six national and regional quick service restaurant advertisers. The result is a practical framework your marketing and analytics teams can use to evaluate DoorDash with more confidence. >Download the Whitepaper
Navigating Economic Turbulence: Why Measurement Matters More Than Ever
In today's turbulent economic environment—with escalating trade tensions, persistent inflation, and record household debt—executives face difficult decisions about cost reduction while protecting growth trajectory and brand health. Our new whitepaper, "Navigating Economic Turbulence: Why Measurement Matters More Than Ever," provides a data-backed framework for making confident marketing decisions when it matters most. > Download the Whitepaper