TURN TACTICAL INSIGHT INTO VALIDATED GROWTH

Agile Attribution

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

Gartner Leader 2024
solution-forester

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE

solution-forester
Gartner Leader 2024

The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

Ipsos MMA Predictive Analytics

Granular, Actionable Insights that Enable Continuous Optimization

Traditional attribution often lives in a silo, disconnected from strategic measurement and actual sales impact. Our privacy-safe Agile Attribution solution delivers granular, actionable insights that enable continuous optimization of marketing investments across channels, campaigns, and audiences.

Our approach enables you to:

  • Make data-driven tactical decisions that drive proven sales impact
  • Understand detailed performance across audiences, creatives, and placements
  • Optimize campaigns with confidence in near real-time
  • Leverage insights that improve through continuous statistical validation
  • Connect tactical optimization to strategic objectives

Beyond Traditional Attribution

Traditional multi-touch attribution not only faces privacy challenges - it often shows misleading performance metrics disconnected from actual business results. Our Agile Attribution takes a fundamentally different approach:

 

Ipsos MMA Privacy First Design

Privacy-First Design

Built for today’s privacy-centric world with methodologies that don’t rely on individual-level tracking

Ipsos MMA Improves Marketing

True Business Impact

Move beyond misleading engagement metrics to understand how tactical decisions drive measurable growth

Ipsos MMA Enterprise Scale

Enterprise Integration

Seamlessly connects with marketing mix modeling to ensure tactical decisions align with strategic objectives

Ipsos MMA Gives 24/7 Insights

Always-On Insights

Continuous measurement and optimization capabilities enable rapid response to market changes

Core Capabilities

Campaign-Level Optimization

  • Creative performance analysis
  • Audience response measurement
  • Channel interaction insights
  • Format effectiveness analysis
  • Publisher performance
  • Geographic impact

Tactical Decision Support

  • Budget reallocation
  • Campaign optimization
  • Audience targeting
  • Creative rotation
  • Bid management
  • Message sequencing

Performance Validation

  • Cross-channel sales impact
  • Incremental response
  • Audience insights
  • Creative effectiveness
  • Media efficiency
  • Conversion paths

Key Business Questions We Answer

 

Which campaigns drive measurable sales growth?

How do channels work together to maximize impact?

Which audiences deliver the strongest business results?

How should we allocate tactical budgets?

Which creative approaches perform best?

Where are the opportunities to improve efficiency without sacrificing impact?

Ipsos MMA Agile Marketing Diagram

 

 

Ipsos MMA Activate - Agile

Industry-Leading Technology

Our Activate™ platform provides:

  • Granular campaign-level analytics
  • Audience insights
  • Creative performance measurement
  • Cross-channel attribution
  • Automated optimization alerts
  • Tactical planning capabilities

Get a customized demonstration of Activate, our marketing simulation and performance software suite. We’ll walk you through your tailored demo and answer any questions you have along the way.

Ipsos MMA Enterprise Impact Star

Trusted by GM, Volvo, Starbucks, Regeneron, and 100+ Global Brands

Ipsos MMA Enterprise Impact Star

31+ Countries, Supporting $100B+ in Marketing Decisions

Ipsos MMA Enterprise Impact Star

Leader in 2023 Forrester Wave™ for Marketing Measurement

Take The Next Step

Learn how Agile Attribution connects tactical decisions to measurable business growth.