TURN TACTICAL INSIGHT INTO VALIDATED GROWTH
Agile Attribution
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
Granular, Actionable Insights that Enable Continuous Optimization
Traditional attribution often lives in a silo, disconnected from strategic measurement and actual sales impact. Our privacy-safe Agile Attribution solution delivers granular, actionable insights that enable continuous optimization of marketing investments across channels, campaigns, and audiences.
Our approach enables you to:
- Make data-driven tactical decisions that drive proven sales impact
- Understand detailed performance across audiences, creatives, and placements
- Optimize campaigns with confidence in near real-time
- Leverage insights that improve through continuous statistical validation
- Connect tactical optimization to strategic objectives
Beyond Traditional Attribution
Traditional multi-touch attribution not only faces privacy challenges - it often shows misleading performance metrics disconnected from actual business results. Our Agile Attribution takes a fundamentally different approach:
Privacy-First Design
Built for today’s privacy-centric world with methodologies that don’t rely on individual-level tracking
True Business Impact
Move beyond misleading engagement metrics to understand how tactical decisions drive measurable growth
Enterprise Integration
Seamlessly connects with marketing mix modeling to ensure tactical decisions align with strategic objectives
Always-On Insights
Continuous measurement and optimization capabilities enable rapid response to market changes
Core Capabilities
Campaign-Level Optimization
- Creative performance analysis
- Audience response measurement
- Channel interaction insights
- Format effectiveness analysis
- Publisher performance
- Geographic impact
Tactical Decision Support
- Budget reallocation
- Campaign optimization
- Audience targeting
- Creative rotation
- Bid management
- Message sequencing
Performance Validation
- Cross-channel sales impact
- Incremental response
- Audience insights
- Creative effectiveness
- Media efficiency
- Conversion paths
Key Business Questions We Answer
Which campaigns drive measurable sales growth?
How do channels work together to maximize impact?
Which audiences deliver the strongest business results?
How should we allocate tactical budgets?
Which creative approaches perform best?
Where are the opportunities to improve efficiency without sacrificing impact?
Industry-Leading Technology
Our Activate™ platform provides:
- Granular campaign-level analytics
- Audience insights
- Creative performance measurement
- Cross-channel attribution
- Automated optimization alerts
- Tactical planning capabilities
Get a customized demonstration of Activate, our marketing simulation and performance software suite. We’ll walk you through your tailored demo and answer any questions you have along the way.
Trusted by GM, Volvo, Starbucks, Regeneron, and 100+ Global Brands
31+ Countries, Supporting $100B+ in Marketing Decisions
Leader in 2023 Forrester Wave™ for Marketing Measurement
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Learn how Agile Attribution connects tactical decisions to measurable business growth.