TURN TACTICAL INSIGHT INTO VALIDATED GROWTH

Agile Attribution

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE

The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

Granular, Actionable Insights that Enable Continuous Optimization

Traditional attribution often lives in a silo, disconnected from strategic measurement and actual sales impact. Our privacy-safe Agile Attribution solution delivers granular, actionable insights that enable continuous optimization of marketing investments across channels, campaigns, and audiences.

Our approach enables you to:

Make data-driven tactical decisions that drive proven sales impact
Understand detailed performance across audiences, creatives, and placements
Optimize campaigns with confidence in near real-time
Leverage insights that improve through continuous statistical validation
Connect tactical optimization to strategic objectives

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Beyond Traditional Attribution

Traditional multi-touch attribution not only faces privacy challenges - it often shows misleading performance metrics disconnected from actual business results. Our Agile Attribution takes a fundamentally different approach:

Privacy-First Design

Built for today’s privacy-centric world with methodologies that don’t rely on individual-level tracking

True Business Impact

Move beyond misleading engagement metrics to understand how tactical decisions drive measurable growth

Enterprise Integration

Seamlessly connects with marketing mix modeling to ensure tactical decisions align with strategic objectives

Always-On Insights

Continuous measurement and optimization capabilities enable rapid response to market changes

Core Capabilities

Campaign-Level Optimization

Creative performance analysis
Audience response measurement
Channel interaction insights
Format effectiveness analysis
Publisher performance
Geographic impact

Tactical Decision Support

Budget reallocation
Campaign optimization
Audience targeting
Creative rotation
Bid management
Message sequencing

Performance Validation

Cross-channel sales impact
Incremental response
Audience insights
Creative effectiveness
Media efficiency
Conversion paths

Key Business Questions We Answer

Which campaigns drive measurable sales growth?

How do channels work together to maximize impact?

Which audiences deliver the strongest business results?

How should we allocate tactical budgets?

Which creative approaches perform best?

Where are the opportunities to improve efficiency without sacrificing impact?

Industry-Leading Technology

Our Activate™ platform provides:

Granular campaign-level analytics
Audience insights
Creative performance measurement
Cross-channel attribution
Automated optimization alerts
Tactical planning capabilities

Get a customized demonstration of Activate, our marketing simulation and performance software suite. We’ll walk you through your tailored demo and answer any questions you have along the way.

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