Marketing Measurement and Optimization, Q3 2023
Ipsos MMA Named a Leader
in The Forrester Wave™
“[Ipsos MMA] goes to market with a white-glove consulting approach that coordinates data, technology, measurement, and optimization…. [The company’s] reference customers consistently validated Ipsos MMA’s strengths in measurement methodologies, scaling up measurement programs, training, and translating measurement results into actionable business recommendations.”
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 Report
Market Place Advantages
MARKETING MIX MODELING
More Effectively and Accurately Measure Marketing Effectiveness
Eliminate the need to piecemeal data together and formulate best possible guesstimates with a holistic approach
UNIFIED MARKETING MEASUREMENT
Holistic Marketing Mix Models with Agile Attribution
Enable monthly to weekly marketing planning, simulation & optimization
MEDIA & MARKET TESTING
Drive Growth with Simulated Market Testing
Identify, validate and scale in-market opportunities across media, new products and services
PRICING ANALYTICS
Improve Profitability with Pricing Analytics & Strategy Optimization
Use pricing analytics to optimize pricing decision-making and unlock profit opportunities
TECHNOLOGY
Real-time, Data Driven Marketing Planning and Optimization
Scale your marketing intelligence across borders and brands
STRATEGY & CONSULTING
Insights, Activation and Change Management
Leverage consulting expertise to take action on marketing insights
Improve Business Performance through
Marketing ROI Optimization
Ipsos MMA understands there is no one-size-fits all solution to MTA. Its not as simple as integrating our data into an off the shelf platform. The Ipsos MMA team worked shoulder to shoulder with our analytics, marketing, and finance organization to develop, validate and deploy a platform that works to solve our unique needs.
Jon Francis | Former Chief Digital & Analytics Officer at Starbucks
Why Choose Ipsos MMA
Committed to enabling our clients to achieve significant brand and marketplace advantages.
Global, regional and local marketing optimization, planning and reporting
Dedicated data team, tools and process for efficient and effective data phase
Focus on driving understanding, trust, buy-in and ongoing integration of results
Results tested and measured against expected outcomes linked to sales and profits
Featured Thought Leadership
MMA Careers
We’re proud to be one of the 1,000 most trustworthy companies globally.
Ipsos has made it to Newsweek’s List of World’s Most Trustworthy Companies 2023 for Business & Professional Services. Newsweek and global data research firm Statista completed an extensive survey of over 70,000 participants, gathering 269,000 evaluations of companies that people trust as a customer, as an investor and as an employee.
Opportunities
We recruit and develop the best talent in the industry. Talented people thrive on innovation, community and the ability to actively contribute to the thought leadership that will shape the industry for the foreseeable future. Take a look at our career openings, you just might be the next member of the Ipsos MMA Team.
Culture
Our collaborative, high energy team is in constant pursuit of excellence, with an eye toward innovation and growth. We move quickly with a strong bias toward action, results and consistently high performance. Proud of our high retention rate, we embrace a work hard, play hard culture that celebrates and generously rewards success.
Learning & Development
Every member of our team is enrolled in MMA University. Whether as a student, an instructor, or both, each member of our team is engaged in their own ongoing professional development. Our internal training initiatives includes a critical mix of analytics, business, industry, and leadership skills that help our people grow individually.