Whether it is understanding marketing ROI & optimization, Unified Multi-Touch Attribution, or testing new strategies, Ipsos MMA’s industry experience is unparalleled.

For over thirty years we have been shaping the thought leadership that drives marketing and media insights and planning, pricing and promotion tactics and strategies, and most importantly, value. Our leadership team consists of experienced partner level consultants, PhDs and technologists from top analytic and consulting firms. Ipsos MMA possesses a combination of deep analytic expertise, intuitive software solutions, guiding consultative support and an intimate knowledge of our clients’ industries. For each industry Ipsos MMA’s approach is to tailor the data and analytics by client and industry to address the unique business dynamics, specific stakeholder issues and value creation opportunities to drive real and measurable value.

Those industries include but are not limited to:

Our considerable cross-industry experience provides MMA with a strategic context and benchmarks that can be used to create a relevant foundation for our analytics in order to deliver meaningful insights that are aligned to each client’s industry. Our understanding of the marketplace enables us to speak our clients’ language as we translate analytics into forward-looking, actionable, insightful direction. Lastly, we provide unparalleled insights through our leading benchmark database, which is built upon 1, 000’s of analytic studies across virtually every industry sector and sub-sector.

Forrester Wave Report Q3 2023

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Marketing Attribution in the Age of Cookie-less Media

Is your marketing attribution capability prepared to address the changing data landscape? 

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