Measuring and optimizing media ROI in the Era of the Walled Gardens

Ensuring marketers can holistically optimize their investments by overcoming the challenges of limited data sharing By Robert Cardarelli, SVP at Ipsos MMA Too often these days, whenever you hear about multi-touch attribution (MTA) there is a LOT of doubt in the marketer’s mind as to whether it will deliver on its promise. Themes like “blackRead More

The Brand vs. Performance Media Debate

Let’s change the conversation to Brand + Performance Media equals a balanced investment strategy for short and long-term growth By Douglas Brooks, EVP at Ipsos MMA While it’s true that ecommerce sales can be directly tracked through last-click attribution metrics, that doesn’t necessarily mean that the digital performance media being measured, owns 100% responsibility forRead More

Ipsos MMA Supports World Refugee Day

The Ipsos Foundation is committed to the continuing education of forcibly displaced children and youth by humanitarian or natural crises. With more than half of the 20 Million global refugees being children under 18, Ipsos believes that supporting these children in particular is of paramount importance. The Ipsos Norwalk, CT office joined Ipsos colleagues aroundRead More

The Satir Change Model and Why It has Everything to do with Predictive Analytics

By Michael Bertie, Ipsos MMA SVP Analytic Consulting Time for a game of Jeopardy! The category is: “Little Known Founders of Change Management”. The answer: “Known as ‘The Mother of Family Therapy’, this American author and therapist is also responsible for creating the widely recognized Change Process Model that defines how change impacts organizations.” NowRead More

How Automotive Industry Marketers are Energizing Sales with Marketing Analytics

By Michael Bertie, Ipsos MMA SVP Analytic Consulting Do you remember your first experience buying a car? I certainly do. Within 5 minutes of introducing himself, and as if reading from a script of a bad movie, the salesman hit me with: “What can I do to get YOU in THIS car?”, as he leanedRead More