It’s easy to lose touch in times like these. Consumer behaviors have changed. Some of this will be short-term while undoubtedly some changes will be longer-term. But brands will go on. Consumer preferences and loyalties will persist. How brands behave in these challenging times will play a large role in that equation. But how shouldRead More
Actioning and optimizing your commercial investments against the evolving recovery and consumer demand curve on a real-time basis Most marketing driven organizations are working through what will effectively be two major cross-waves of planning. The first wave is rolling in now and is all about maximizing revenue and profits for the balance of the yearRead More
At a time when many companies are considering staff reductions and furloughs, Ipsos MMA stands apart in its extensive recognition of top performers. During Q1 2020, as many as 17% of the MMA team received promotions in recognition of their excellence in client service as well as their own advancing skillset. Most senior among theseRead More
By Doug Brooks, EVP at Ipsos MMA It’s been an age-old debate between marketing and finance executives. What is the value of brand building initiatives and how can they be measured if an impact can’t be seen in the short-term, how do we know what the affect will be over the long-term? Without clear evidenceRead More
By Doug Brooks, EVP at Ipsos MMA In order to navigate their way through this crisis, executives across brands and countries are leveraging data-driven analytics to get ahead of the virus and “war-game” business options and outcomes. The outcome of this will enable them to chart courses to best reach consumers with the right timingRead More
We are reaching out to you as business partners to ensure that you know Ipsos MMA is taking the spread of COVID-19 extremely seriously. We are working hard to ensure that we are able to service your business while simultaneously taking all appropriate actions to protect our employees’ health and well-being. While the Coronavirus situationRead More
Establishing “Data Readiness” to Drive the Most Value from an MTA Capability By Robert Cardarelli, SVP at Ipsos MMA With all the changes in the digital and TV data landscape, the promise of standing up a robust multi- touch attribution (MTA) model has left marketers with several big questions. How do I get an attributionRead More
Ensuring marketers can holistically optimize their investments by overcoming the challenges of limited data sharing By Robert Cardarelli, SVP at Ipsos MMA Too often these days, whenever you hear about multi-touch attribution (MTA) there is a LOT of doubt in the marketer’s mind as to whether it will deliver on its promise. Themes like “blackRead More
Let’s change the conversation to Brand + Performance Media equals a balanced investment strategy for short and long-term growth By Douglas Brooks, EVP at Ipsos MMA While it’s true that ecommerce sales can be directly tracked through last-click attribution metrics, that doesn’t necessarily mean that the digital performance media being measured, owns 100% responsibility forRead More
The Ipsos Foundation is committed to the continuing education of forcibly displaced children and youth by humanitarian or natural crises. With more than half of the 20 Million global refugees being children under 18, Ipsos believes that supporting these children in particular is of paramount importance. The Ipsos Norwalk, CT office joined Ipsos colleagues aroundRead More
