Client Victory: When Agencies and Marketing Measurement & Optimization Partners Collaborate

This article is the first in a series of six that will discuss the client, agency, marketing measurement partner relationship. Defining the Common Goal of Agencies and Marketing Measurement and Optimization Partners Improve the performance of marketing initiatives. Succinctly, this is the goal that media agencies and marketing measurement and optimization providers have in common.Read More

AI Driven Marketing in Pharma: Unified Patient Attribution 

Unified Patient and Physician Attribution possesses a transformational capability for the pharma industry given the current challenges of pharma companies. A main challenge is the consumption model in healthcare which is complex in comparison to other industries. This complexity is also seen in the data, making it difficult to link data streams and restricting theRead More

Assessing the Impact of Turbulent Times on Pharma Marketing Management, Planning and Recovery

When the COVID-19 pandemic hit, the quick onset of social distancing and varied forms of shelter in place regulations impacted the pharmaceutical industry in a multitude of ways. Some of the biggest impacts seen included: all forms of personal sales activities were suspended; for all non-essential / critical therapy needs HCPs were requiring patients toRead More

Evolving your Marketing Mix Modeling Program for Recovery 2021

It’s easy to lose touch in times like these. Consumer behaviors have changed.  Some of this will be short-term while undoubtedly some changes will be longer-term. But brands will go on. Consumer preferences and loyalties will persist. How brands behave in these challenging times will  play a large role in that equation. But how  shouldRead More

Marketing Planning for a Successful 2021 While Accounting for the New Realities of COVID 19

Actioning and optimizing your commercial investments against the evolving recovery and consumer demand curve on a real-time basis  Most marketing driven organizations are working through what will effectively be two major cross-waves of planning.  The first wave is rolling in now and is all about maximizing revenue and profits for the balance of the yearRead More

A Message from Ipsos MMA CEO, Patrick Cummings regarding COVID 19 and Our Continuity Plans & Practices

We are reaching out to you as business partners to ensure that you know Ipsos MMA is taking the spread of COVID-19 extremely seriously. We are working hard to ensure that we are able to service your business while simultaneously taking all appropriate actions to protect our employees’ health and well-being. While the Coronavirus situationRead More

Measuring and optimizing media ROI in the Era of the Walled Gardens

Ensuring marketers can holistically optimize their investments by overcoming the challenges of limited data sharing By Robert Cardarelli, SVP at Ipsos MMA Too often these days, whenever you hear about multi-touch attribution (MTA) there is a LOT of doubt in the marketer’s mind as to whether it will deliver on its promise. Themes like “blackRead More