Evolving Your MMM Program in the Current COVID-19 Environment

It’s easy to lose touch in times like these. Consumer behaviors have changed.  Some of this will be short-term while undoubtedly some changes will be longer-term. But brands will go on. Consumer preferences and loyalties will persist. How brands behave in these challenging times will  play a large role in that equation. But how  shouldRead More

Marketing Planning for a Successful Back Half & 2021 While Accounting for the New Realities of COVID 19

Actioning and optimizing your commercial investments against the evolving recovery and consumer demand curve on a real-time basis  Most marketing driven organizations are working through what will effectively be two major cross-waves of planning.  The first wave is rolling in now and is all about maximizing revenue and profits for the balance of the yearRead More

A Message from Ipsos MMA CEO, Patrick Cummings regarding COVID 19 and Our Continuity Plans & Practices

We are reaching out to you as business partners to ensure that you know Ipsos MMA is taking the spread of COVID-19 extremely seriously. We are working hard to ensure that we are able to service your business while simultaneously taking all appropriate actions to protect our employees’ health and well-being. While the Coronavirus situationRead More

Measuring and optimizing media ROI in the Era of the Walled Gardens

Ensuring marketers can holistically optimize their investments by overcoming the challenges of limited data sharing By Robert Cardarelli, SVP at Ipsos MMA Too often these days, whenever you hear about multi-touch attribution (MTA) there is a LOT of doubt in the marketer’s mind as to whether it will deliver on its promise. Themes like “blackRead More