Category: Commercial Effectiveness

When the COVID-19 pandemic hit, the quick onset of social distancing and varied forms of shelter in place regulations impacted the pharmaceutical industry in a multitude of ways. Some of the biggest impacts seen included: all forms of personal sales activities were suspended; for all non-essential / critical therapy needs HCPs were requiring patients toRead More

Actioning and optimizing your commercial investments against the evolving recovery and consumer demand curve on a real-time basis  Most marketing driven organizations are working through what will effectively be two major cross-waves of planning.  The first wave is rolling in now and is all about maximizing revenue and profits for the balance of the yearRead More