Thought Leadership


Press Releases | In The News | Articles


April 13, 2022
Rowdy and Roaring 20’s: Marketing Effectiveness Learnings in the Post-Covid Era
September 10, 2021
Impactful Video Investment Strategies to Drive Brand Growth: Addressing the role of TV in a world of fragmentation
August 5, 2021
Pharmaceutical Client Case Study: Launch Optimization Analysis
August 3, 2021
Marketing Attribution in the Age of Cookie-less Media
May 27, 2020
Evolving Your MMM Program in the Current COVID-19 Environment
April 9, 2020
Successful Brands Resist the Temptation to Cut Brand Media During Turbulent Times
March 23, 2020
Media Strategies in Turbulent Times: Media Opportunities During and After the COVID-19 Global Pandemic
October 15, 2019
Measuring Your Brand’s Long Term ROI
October 7, 2019
The Next Generation of Multi-Touch Attribution
December 4, 2017
The Bridge from Math to Transformation & Value Creation
February 27, 2017
Driving More Profitable Business Investments with Holistic Commercial Effectiveness Analysis

Press Releases

October 10, 2023
Lakshimi Sarju Joins Ipsos MMA as a Vice President Supporting Client Leadership and Solution Innovation
October 5, 2023
Ipsos MMA Releases Version 2.0 of its Market Leading Agile Attribution Platform
October 3, 2023
Roopa Choodamani Joins Ipsos MMA as Vice President, Analytic Consulting
September 27, 2023
Charlie Hinton Joins Ipsos MMA as Vice President, Analytic Consulting
August 23, 2023
Ipsos MMA Ranked a “Leader” in Unified Marketing & Commercial Measurement by Independent Research Company
September 15, 2022
Ipsos MMA and Adform Partner to Leverage First-Party Data for Unified Marketing Measurement and Optimization
April 27, 2022
Ipsos MMA and HealthVerity partner to Reinvent Omnichannel Patient and HCP Attribution in the Pharma Industry
January 31, 2022
Ipsos MMA Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research and Advisory Company
March 10, 2021
Ipsos MMA Announces Curt Smith as New Executive VP Overseeing Pharma Practice
December 21, 2020
Ipsos MMA Announces a Transformational Predictive Analytics Solution to Drive Marketing Measurement in this New Era of Agile Planning
October 14, 2020
Ipsos MMA Announces Global Expansion Leadership
January 16, 2020
Ipsos MMA Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm
October 31, 2019
Ipsos MMA Appoints Three Women to Leadership Roles
October 22, 2019
Swarovski’s Consumer Goods Business Partners with Ipsos MMA to Deploy a Global Unified Marketing Measurement Program
October 7, 2019
Ipsos MMA Announces the Next Generation of Multi-Touch Attribution by Releasing Version 2.0 of the Activate Unified Marketing Planning Platform
August 30, 2019
Ipsos MMA Names Liz Osterhus Fleuette, Chief People Officer
April 30, 2019
Ipsos MMA Names Michael Bertie, SVP, Analytic Consulting
June 13, 2017
MMA Announces Partnership with Google to Improve ROI Measurement & Optimization of Digital Media
March 8, 2017
MMA Records Sixth Straight Year of Double-digit Growth as Revenues Increase by 17.6% in 2016 and +356% since 2011.
February 8, 2017
Measuring Marketing Campaign Performance: Do you know what you need to measure it properly?


December 21, 2022
Ipsos MMA Answers Santa’s Call with Operation Santa
May 25, 2022
Ipsos MMA Hosts Webinar to Explore Unified Marketing Measurement Best Practices
April 1, 2020
Covid-19 Recovery Playbook for Pharma Organizations
March 26, 2020
Marketing Playbook for a Recovery in 2021
March 20, 2020
A Message from Ipsos MMA CEO, Patrick Cummings regarding COVID 19 and Our Continuity Plans & Practices
October 9, 2019
Surya Pandruvada of Ipsos MMA Presents at DTC (direct-to-consumer) National Pharmaceutical Marketing Conference
January 20, 2019
Volvic Rehydrates its 2019 Digital Marketing Spend Strategy
May 16, 2018
Ipsos MMA To Become Marketing Partner For Facebook
March 28, 2018
MMA To Become One Of Snapchat’s Third-Party Measurement Partners
September 12, 2017
MMA’s Doug Brooks To Speak At North American Association of State & Provincial Lotteries
April 6, 2017
Google Launches Marketing Mix Model Partners Program with Marketing Management Analytics
October 18, 2016
Commercial Effectiveness Analytics – The Bridge from Math to Transformation & Value Creation


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