Improve Business Performance through Marketing ROI Optimization
Global leaders in unified marketing measurement, planning & optimization
Ipsos MMA understands there is no one-size-fits all solution to MTA. Its not as simple as integrating our data into an off the shelf platform. The Ipsos MMA team worked shoulder to shoulder with our analytics, marketing, and finance organization to develop, validate and deploy a platform that works to solve our unique needs.
Jon Francis, Former Chief Digital & Analytics Officer of Starbucks
What We Do
Market Place Advantages
Data & Analytics
Unified, holistic Predictive Analytics
Measure, optimize & forecast marketing investments using holistic data within a unified analytic framework
Real-time, data driven marketing planning and optimization
Strategy & Consulting
Insights, activation and change management
Why Choose MMA
Portfolio Planning at Every Level
Global, regional and local marketing optimization, planning and reporting
Simplified Data Management Process
Dedicated data team, tools and process for efficient and effective data phase
Change Management and Consultative Approach
Focus on driving understanding, trust, buy-in and ongoing integration of results
Speed, Scale and Capacity
Ability to scale consistently, quickly and across geographies and brands
Validated Unified Approach
Results tested and measured against expected outcomes linked to sales and profits
Deep Industry Expertise
Unparalleled experience and working knowledge of industry verticals
Featured Thought Leadership
The Next Generation of Multi-Touch Attribution
Enabling real-time optimization of all marketing touchpoints to generate measurable value in the form of incremental sales and profitRead More
We recruit and develop the best talent in the industry. Talented people thrive on innovation, community and the ability to actively contribute to the thought leadership that will shape the industry for the foreseeable future. Take a look at our career openings, you just might be the next member of the Ipsos MMA Team.
Our collaborative, high energy team is in constant pursuit of excellence, with an eye toward innovation and growth. We move quickly with a strong bias toward action, results and consistently high performance. Proud of our high retention rate, we embrace a work hard, play hard culture that celebrates and generously rewards success.
Learning & Development
Every member of our team is enrolled in MMA University. Whether as a student, an instructor, or both, each member of our team is engaged in their own ongoing professional development. Our internal training initiatives includes a critical mix of analytics, business, industry, and leadership skills that help our people grow individually.