Ipsos MMA Named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q3 2023

Ipsos MMA Named a Leader in The Forrester WaveTM:

Marketing Measurement and Optimization, Q3 2023

Forrester Wave Leader 2023
Ipsos MMA Marketing Management Analytics

Make Smarter Decisions, Faster:

Enterprise Level Marketing Analytics Solutions

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Quote from Forrester Report

“[Ipsos MMA] goes to market with a white-glove consulting approach that coordinates data, technology, measurement, and optimization…. [The company's] reference customers consistently validated Ipsos MMA’s strengths in measurement methodologies, scaling up measurement programs, training, and translating measurement results into actionable business recommendations.”

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 Report

Forrester Wave Leader 2023


Transforming Marketing Planning and Activation, Featuring Walgreens

Walgreens Signature Logo

Ipsos MMA’s Doug Brooks and Walgreen’s Jennifer Peelle discuss the activation of unified measurement and applying AI and machine learning algorithms to make informed continuous media decisions.

What We Do

Market Place Advantages


Data & Analytics

Unified, holistic Predictive Analytics

Measure, optimize & forecast marketing investments using holistic data within a unified analytic framework

See our solutions

Unified Predictive Analytics | MMA Ipsos


Real-time, data driven marketing planning and optimization

Scale your marketing intelligence across borders and brands

See our Activate demos

Real-time, data driven marketing planning and optimization globally | MMA Ipsos

Strategy & Consulting

Insights, activation and change management

Leverage consulting expertise to take action on marketing insights

Learn more about consulting

Insights, activation and change management | MMA Ipsos

Improve Business Performance through Marketing ROI Optimization

Global leaders in unified marketing measurement, planning & optimization

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“Ipsos MMA understands there is no one-size-fits all solution to MTA. Its not as simple as integrating our data into an off the shelf platform. The Ipsos MMA team worked shoulder to shoulder with our analytics, marketing, and finance organization to develop, validate and deploy a platform that works to solve our unique needs.”

Jon Francis, Former Chief Digital & Analytics Officer of Starbucks

See a preview of our marketing performance software suite in action

Featured Thought Leadership


The Next Generation of Multi-Touch Attribution

Enabling real-time optimization of all marketing touchpoints to generate measurable value in the form of incremental sales and profit

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Press Release

Ipsos MMA and Adform Partner to Leverage First-Party Data for Unified Marketing Measurement and Optimization

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Is Your Marketing Attribution Capability Prepared to Address the Changing Media Data Landscape?

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Ipsos MMA is Officially a Great Place to Work


We recruit and develop the best talent in the industry. Talented people thrive on innovation, community and the ability to actively contribute to the thought leadership that will shape the industry for the foreseeable future. Take a look at our career openings, you just might be the next member of the Ipsos MMA Team.

View Job Opportunities

Careers | Opportunities| MMA Ipsos


Our collaborative, high energy team is in constant pursuit of excellence, with an eye toward innovation and growth. We move quickly with a strong bias toward action, results and consistently high performance. Proud of our high retention rate, we embrace a work hard, play hard culture that celebrates and generously rewards success.

MMA Culture

Careers | Culture | MMA Ipsos

Learning & Development

Every member of our team is enrolled in MMA University. Whether as a student, an instructor, or both, each member of our team is engaged in their own ongoing professional development. Our internal training initiatives includes a critical mix of analytics, business, industry, and leadership skills that help our people grow individually.

Learn About Our Training Program

MMA Analytics Careers