Ipsos MMA Named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q3 2023

Ipsos MMA Named a Leader in The Forrester WaveTM:

Marketing Measurement and Optimization, Q3 2023

Forrester Wave Leader 2023
Ipsos MMA Enterprise Level Marketing Analytics Solutions

Make Smarter Decisions, Faster:

Enterprise Level Marketing Analytics Solutions

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Quote from Forrester Report

“[Ipsos MMA] goes to market with a white-glove consulting approach that coordinates data, technology, measurement, and optimization…. [The company's] reference customers consistently validated Ipsos MMA’s strengths in measurement methodologies, scaling up measurement programs, training, and translating measurement results into actionable business recommendations.”

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 Report

Forrester Wave Leader 2023


Ipsos North America Celebrates International Women’s Day 2024

What We Do

Market Place Advantages

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Data & Analytics

Unified, holistic Predictive Analytics

Measure, optimize & forecast marketing investments using holistic data within a unified analytic framework

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Real-time, data driven marketing planning and optimization

Scale your marketing intelligence across borders and brands

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Strategy & Consulting

Insights, activation and change management

Leverage consulting expertise to take action on marketing insights

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Improve Business Performance through Marketing ROI Optimization

Global leaders in unified marketing measurement, planning & optimization

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“Ipsos MMA understands there is no one-size-fits all solution to MTA. Its not as simple as integrating our data into an off the shelf platform. The Ipsos MMA team worked shoulder to shoulder with our analytics, marketing, and finance organization to develop, validate and deploy a platform that works to solve our unique needs.”

Jon Francis, Former Chief Digital & Analytics Officer of Starbucks

See a preview of our marketing performance software suite in action

Featured Thought Leadership


The Next Generation of Multi-Touch Attribution

Enabling real-time optimization of all marketing touchpoints to generate measurable value in the form of incremental sales and profit

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Case Study

Subway®️ Enlists Ipsos MMA and Google to Navigate an Increasingly Complex Consumer Landscape

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Is Your Marketing Attribution Capability Prepared to Address the Changing Media Data Landscape?

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We're proud to be one of the 1,000 most trustworthy companies globally.

Ipsos has made it to Newsweek's List of World's Most Trustworthy Companies 2023 for Business & Professional Services. Newsweek and global data research firm Statista completed an extensive survey of over 70,000 participants, gathering 269,000 evaluations of companies that people trust as a customer, as an investor and as an employee.

Ipsos MMA is Officially a Great Place to Work


We recruit and develop the best talent in the industry. Talented people thrive on innovation, community and the ability to actively contribute to the thought leadership that will shape the industry for the foreseeable future. Take a look at our career openings, you just might be the next member of the Ipsos MMA Team.

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Careers | Opportunities| MMA Ipsos


Our collaborative, high energy team is in constant pursuit of excellence, with an eye toward innovation and growth. We move quickly with a strong bias toward action, results and consistently high performance. Proud of our high retention rate, we embrace a work hard, play hard culture that celebrates and generously rewards success.

MMA Culture

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Learning & Development

Every member of our team is enrolled in MMA University. Whether as a student, an instructor, or both, each member of our team is engaged in their own ongoing professional development. Our internal training initiatives includes a critical mix of analytics, business, industry, and leadership skills that help our people grow individually.

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