Ipsos MMA Named a Leader in The Forrester WaveTM:
Marketing Measurement and Optimization, Q3 2023
Quote from Forrester Report
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 Report
FEATURE
Transforming Marketing Planning and Activation, Featuring Walgreens
Ipsos MMA’s Doug Brooks and Walgreen’s Jennifer Peelle discuss the activation of unified measurement and applying AI and machine learning algorithms to make informed continuous media decisions.
What We Do
Market Place Advantages
Data & Analytics
Unified, holistic Predictive Analytics
Measure, optimize & forecast marketing investments using holistic data within a unified analytic framework
Technology
Real-time, data driven marketing planning and optimization
Scale your marketing intelligence across borders and brands
Strategy & Consulting
Insights, activation and change management
Leverage consulting expertise to take action on marketing insights
Improve Business Performance through Marketing ROI Optimization
Global leaders in unified marketing measurement, planning & optimization
“Ipsos MMA understands there is no one-size-fits all solution to MTA. Its not as simple as integrating our data into an off the shelf platform. The Ipsos MMA team worked shoulder to shoulder with our analytics, marketing, and finance organization to develop, validate and deploy a platform that works to solve our unique needs.”
Jon Francis, Former Chief Digital & Analytics Officer of Starbucks
See a preview of our marketing performance software suite in action
Why Choose MMA
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Portfolio Planning at Every Level
Global, regional and local marketing optimization, planning and reporting
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Simplified Data Management Process
Dedicated data team, tools and process for efficient and effective data phase
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Change Management and Consultative Approach
Focus on driving understanding, trust, buy-in and ongoing integration of results
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Speed, Scale and Capacity
Ability to scale consistently, quickly and across geographies and brands
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Validated Unified Approach
Results tested and measured against expected outcomes linked to sales and profits
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Deep Industry Expertise
Unparalleled experience and working knowledge of industry verticals
Featured Thought Leadership
Article
The Next Generation of Multi-Touch Attribution
Enabling real-time optimization of all marketing touchpoints to generate measurable value in the form of incremental sales and profit
Read More
Careers
Opportunities
We recruit and develop the best talent in the industry. Talented people thrive on innovation, community and the ability to actively contribute to the thought leadership that will shape the industry for the foreseeable future. Take a look at our career openings, you just might be the next member of the Ipsos MMA Team.
Culture
Our collaborative, high energy team is in constant pursuit of excellence, with an eye toward innovation and growth. We move quickly with a strong bias toward action, results and consistently high performance. Proud of our high retention rate, we embrace a work hard, play hard culture that celebrates and generously rewards success.
Learning & Development
Every member of our team is enrolled in MMA University. Whether as a student, an instructor, or both, each member of our team is engaged in their own ongoing professional development. Our internal training initiatives includes a critical mix of analytics, business, industry, and leadership skills that help our people grow individually.
