Activate: Unified Measurement Platform
An always on, near-time, unified marketing measurement and optimization platform: we call it Activate.
Activate is a Software as a Service based solution that allows cross-functional marketers and executives within your organization to leverage a sophisticated unified measurement analytic framework within a set of easy to use web-based tools.
Unified Marketing Measurement & Optimization Platform
One set of data feeds. One analytics platform.
Activate: Marketing Performance
- Monitor and manage marketing performance and efficiency at across global and local levels
- Build more effective plans using optimization and what-if simulation tools
Activate: Customer Attribution
- In flight measurement across paid and owned marketing
- Deep dive optimizations - partner, customer segment, audience
- Optimal exposure frequency, avoid waste, audience suppression
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Activate: Market Testing
- Design and execute small scale tests for pricing, promotion, media, assortment, operations and facility upgrade decisions
- Use test results to estimate response and integrate into planning