Activate: Unified Measurement Platform

An always on, near-time, unified marketing measurement, marketing simulation and optimization platform: we call it Activate.

Activate is a Software as a Service based solution that allows cross-functional marketers and executives within your organization to leverage a sophisticated unified measurement analytic framework within a set of easy to use web-based tools.


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Activate Unified Measurement Platform

Unified Marketing Measurement & Optimization Platform

One set of data feeds. One analytics platform.

Activate Unified Marketing Peformance

Activate: Marketing Performance

  • Monitor and manage marketing performance and efficiency at across global and local levels
  • Build more effective plans using optimization and what-if marketing simulation tools

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Activate: Customer Attribution

  • In flight measurement across paid and owned marketing
  • Deep dive optimizations - partner, customer segment, audience
  • Optimal exposure frequency, avoid waste, audience suppression

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Activate Customer Attribution
Activate Market Testing

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Activate: Market Testing

  • Design and execute small scale tests for pricing, promotion, media, assortment, operations and facility upgrade decisions
  • Use test results to estimate response and integrate into planning

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