Activate: Unified Measurement Platform
An always on, near-time, unified marketing measurement, marketing simulation and optimization platform: we call it Activate.
Activate is a Software as a Service based solution that allows cross-functional marketers and executives within your organization to leverage a sophisticated unified measurement analytic framework within a set of easy to use web-based tools.
Unified Marketing Measurement & Optimization Platform
One set of data feeds. One analytics platform.
Activate: Marketing Performance
- Monitor and manage marketing performance and efficiency at across global and local levels
- Build more effective plans using optimization and what-if marketing simulation tools
Activate: Customer Attribution
- In flight measurement across paid and owned marketing
- Deep dive optimizations - partner, customer segment, audience
- Optimal exposure frequency, avoid waste, audience suppression
The Do's and Dont's of Marketing through Recovery 2021
Knowing what choices to make with your marketing and media investments during and after the pandemic requires real-time insights. Subscribe to MMA's Executive Insights to receive information and guidance on your next steps.
Activate: Market Testing
- Design and execute small scale tests for pricing, promotion, media, assortment, operations and facility upgrade decisions
- Use test results to estimate response and integrate into planning