Activate: Unified Measurement Platform

An always on, near-time, unified marketing measurement, marketing simulation and optimization platform: we call it Activate.

Activate is a Software as a Service based solution that allows cross-functional marketers and executives within your organization to leverage a sophisticated unified measurement analytic framework within a set of easy to use web-based tools.


Get a customized demonstration of Activate, our marketing performance software suite. We’ll walk you through your tailored demo and answer any questions you have along the way.

Activate Unified Measurement Platform

Unified Marketing Measurement & Optimization Platform

One set of data feeds. One analytics platform.

Activate Unified Marketing Peformance

Activate: Marketing Performance

  • Monitor and manage marketing performance and efficiency at across global and local levels
  • Build more effective plans using optimization and what-if marketing simulation tools

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Activate: Customer Attribution

  • In flight measurement across paid and owned marketing
  • Deep dive optimizations - partner, customer segment, audience
  • Optimal exposure frequency, avoid waste, audience suppression

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Activate Customer Attribution
Activate Market Testing

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Activate: Market Testing

  • Design and execute small scale tests for pricing, promotion, media, assortment, operations and facility upgrade decisions
  • Use test results to estimate response and integrate into planning

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