Ipsos MMA Named a Leader by Forrester Wave 2022
Forrester has named Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report
The report evaluated and scored Ipsos MMA’s Unified Customer Attribution approach and Activate Marketing Planning and Optimization platform. The evaluation includes criteria such as global capabilities, unified measurement methodology, model optimization, data sources, use case: omnichannel marketing strategy, business strategy consulting, and collaboration, all of which Ipsos MMA received the highest score possible.
The report notes, “Ipsos MMA’s measurement offering is based on its consulting-led engagement model backed by deep technology capabilities. By offering consistently capable services and technology alongside a high-touch, always-on delivery model, Ipsos MMA aspires to not only help clients optimize marketing performance but to drive broader business outcomes.”
In its report, “The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022,” Forrester applied a comprehensive process including customer reference surveys/interviews, product demonstrations, and a detailed product and strategy questionnaire.
“We’re pleased to be able to provide our customers with trusted, always-on solutions that enable real-time, dynamic planning with the ability to adjust programs and initiatives consistent with evolving marketplace trends in order to achieve their financial objectives. Our clients’ feedback and Forrester’s assessment of Ipsos MMA’s capabilities is very important to us because they support and guide us in enabling our client and agency partners with measurable, competitive advantages through the optimization of their marketing, sales, and operational programs,” said Patrick Cummings, Ipsos MMA CEO.