Optimizing Marketing ROI, Pricing Strategies and Operations

Retail

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

Gartner Leader 2024
solution-forester

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE

solution-forester
Gartner Leader 2024

The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

Investments to drive traffic, sales and profits

MMA is enabling retailers to increase traffic, sales, profit and marketing ROI through our marketing mix modeling and pricing analytic solutions. Our clients represent a broad range of retail sectors including home improvement stores, department stores, consumer electronics retailers, grocers and specialty retail.

Ipsos MMA Covid Recovery Playbook

As a Solution for Retailers

MMA’s powerful and differentiated data management and modeling capabilities enable us to collect, manage and model leveraging terabytes of data at the store, sku and daily level. This allows us to produce the most relevant and accurate insights of historical and future drivers related to media, circular/catalog, promotion and pricing decisions.

Our semi-automated modeling platform allows us to process and deliver thousands of models in an expedited manner. The result is targeted insights at the store cluster, category and customer segment-level delivered in a timely manner to drive ongoing decision making, monitoring and course-correction throughout the year.

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Transforming Media Planning & Activation at Walgreens

 

Hear about the application and activation of unified measurement, and applying AI and machine learning algorithms to making ongoing and continuous media decisions.

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Unified marketing albertsons ipsos mma

Sean Barrett, SVP Marketing at Alberstons, discusses how today’s strains have impacted marketers’ strategies, spend and mix of tactics.

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Tackling the Tough Business Questions

01

What is the right marketing investment to achieve traffic, sales and profit objectives by category and for the total store?

02

What is the ROI, effectiveness and efficiency of each marketing tactic? And what is the ROI for specific marketing campaigns?

03

What is the impact of operational factors (store reformat, manager tenure, labor, etc…) and external factors (competition, weather, macroeconomic, etc.)?

04

What is optimal mix of marketing investments?

05

How do operations (manager tenure, reformats) impact sales in retail marketing models?

06

How can the circular/catalog be optimized by market (e.g. number of pages, circulation, and share of space)?

07

How can the execution of each marketing tactic (creative, timing, execution, synergies, etc.) be improved?

08

How would a change in marketing investments/execution impact future sales?

09

What is the appropriate attribution across online and offline media?

10

What is the right balance of marketing investments to drive brick and mortar sales and ecommerce sales?

11

What are the right price points to maximize traffic, sales and profits by category and for the total store?

12

How often should price be promoted and at what depth to achieve sales and profit targets?

Client Successes

Improve Business Performance through Marketing ROI Optimization

“Unified Marketing Measurement is a critical capability within the automotive industry for OEMs to capture the complex and diverse array of business drivers, including marketing, incentives, operations, economic, competition and consumer, to enable accurate measurement of incremental sales across our portfolio brands. This solution provides predictive actions that we can implement, track, and validate against true business impact.”

Jon Francis | Chief Data & Analytics Officer, General Motors

Measured Marketing Effectiveness in a Holistic, Accurate and Globally Manner

Marketing is rightly being held more accountable for true business outcomes across both the short and long term, and that involves connecting multiple complex and siloed datasets for truly holistic analytics. Doing so has allowed us to budget more effectively, forecast future outcomes and track true marketing effectiveness in order to optimize our investment choices across markets, campaign types and channels.

Andy Pilkington |  Global Head of Planning, Media & Analytics, Volvo

Accelerated Profitable Brand Growth at McCormick

Ipsos-MMA consistently delivers robust measurement that enables us to build better media plans that drive higher ROIs, expand measurement in critical areas such as retail media and other emerging tactics, and has provided the support needed to increase media investment and drive business results.

Ramesh Moorthy | Global Strategic Growth Management, Senior Director, McCormick

Empowered Cross-functional Teams to Optimize Commercial Investments

By connecting diverse data and analytics to provide a common foundation for insights, we are empowering cross-functional teams to optimize commercial investments in a synergistic manner, predict future outcomes and continuously track, validate and recalibrate plans using faster, more accurate and more holistic analytic results reflecting the latest consumer, market and business dynamics.

Arvind Balasundaram | Executive Director, Commercial Insights & Analytics, Regeneron

Ready to put Ipsos MMA’s 30+ years of experience, tools, solutions and the best and brightest in the retail industry to work for your brand? See a preview of our marketing performance software suite in action.