[VIDEO] Marketplace Forces & the Impact on Marketing Strategies & Performance
[WEBINAR RECORDING I June 21, 2022]
Advanced unified marketing measurement and optimization techniques give more precise insights into the incremental value of marketing interactions, giving marketers a blueprint to guide future marketing investments. However, marketers struggle to turn these right marketing insights into action because of internal hurdles, technology limitations, or the changing advertising ecosystem.
Watch this video as Sean Barrett, SVP Marketing at Alberstons, discusses how today’s strains have impacted marketers’ strategies, spend and mix of tactics.