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By Robert Cardarelli, EVP Attribution & Analytics I recently had the pleasure of attending and speaking at the 2023 POSSIBLE event in Miami–seeing AdTech, Advertisers, and Publishers come together to address critical topics that are shaping the future of digital marketing. So many exciting discussions! Two talk tracks near and dear to me are howRead More

The Ipsos MMA (Marketing Management Analytics) service line has supported its global team throughout the global pandemic. Recently, the urgent need for medical supplies, vaccines, oxygen, PPE and other life-saving assistance to battle the virus became evident in India. Speed was of the essence as, every day, the dire situation was creating more pain, sufferingRead More