The Ipsos MMA (Marketing Management Analytics) service line has supported its global team throughout the global pandemic. Recently, the urgent need for medical supplies, vaccines, oxygen, PPE and other life-saving assistance to battle the virus became evident in India. Speed was of the essence as, every day, the dire situation was creating more pain, suffering and loss of lives.
This terrible news hit very close to home for this service line; an important part of the MMA family live in or are native to India. To support them and this critical need, they initiated a fund-raising effort with a goal of $20,000 USD, which was achieved within two weeks.
This swift action helped save people, improve their quality of life and brought hope and good health to many families in India.