By Michael Bertie, Ipsos MMA SVP Analytic Consulting Time for a game of Jeopardy! The category is: “Little Known Founders of Change Management”. The answer: “Known as ‘The Mother of Family Therapy’, this American author and therapist is also responsible for creating the widely recognized Change Process Model that defines how change impacts organizations.” Now […]
By Michael Bertie, Ipsos MMA SVP Analytic Consulting Do you remember your first experience buying a car? I certainly do. Within 5 minutes of introducing himself, and as if reading from a script of a bad movie, the salesman hit me with: “What can I do to get YOU in THIS car?”, as he leaned […]
As pointed out by Doug Brooks of MMA, to do it effectively and accurately it has to be approached holistically. The collection of marketing and media variables with the correct metrics is important but gathering data to represent all of the other drivers and drags of the business is equally important. Knowing what data needs […]
Analyzing and measuring marketing effectiveness is increasingly becoming the norm for effective CEOs, CMOs and CFOs.
Don’t overlook the inherent value in the data itself that is collected for predictive analytics An often overlooked high-value component of continuous, repeatable predictive analytics is the power to leverage on a day-to-day basis the diverse and rich data sets that are collected in order to enable the analytic insights. Generally speaking, in order for […]