As pointed out by Doug Brooks of MMA, to do it effectively and accurately it has to be approached holistically. The collection of marketing and media variables with the correct metrics is important but gathering data to represent all of the other drivers and drags of the business is equally important. Knowing what data needs […]
Analyzing and measuring marketing effectiveness is increasingly becoming the norm for effective CEOs, CMOs and CFOs.
Don’t overlook the inherent value in the data itself that is collected for predictive analytics An often overlooked high-value component of continuous, repeatable predictive analytics is the power to leverage on a day-to-day basis the diverse and rich data sets that are collected in order to enable the analytic insights. Generally speaking, in order for […]
Most often the value of predictive analytics is generally thought to be Board Room focused with an emphasis on enabling sales, marketing, operations and finance to drive higher-value returns that increase revenues, grow profits and create shareholder value.
When it comes to mining timely, accurate insights through predictive analytics it begins with the all-important data. Data sources capable of providing accurate, guiding and forward looking insights are the foundation on which value is built. Yet one of, if not the biggest challenge with predictive analytics lies in the burden and strain it can […]