Category Archives: Predictive Analytics

Measuring Marketing Campaign Performance: Do you know what you need to measure it properly?

As pointed out by Doug Brooks of MMA, to do it effectively and accurately it has to be approached holistically.  The collection of marketing and media variables with the correct metrics is important but gathering data to represent all of the other drivers and drags of the business is equally important.  Knowing what data needs […]

The High-Value Synergies of Predictive Analytics and its High-Octane “Big Data” Fuel

Don’t overlook the inherent value in the data itself that is collected for predictive analytics An often overlooked high-value component of continuous, repeatable predictive analytics is the power to leverage on a day-to-day basis the diverse and rich data sets that are collected in order to enable the analytic insights. Generally speaking, in order for […]

Marketing Management Analytics, Inc. MMA is making Data FLOW for Large, Complex Analytic Initiatives

When it comes to mining timely, accurate insights through predictive analytics it begins with the all-important data. Data sources capable of providing accurate, guiding and forward looking insights are the foundation on which value is built. Yet one of, if not the biggest challenge with predictive analytics lies in the burden and strain it can […]