Evolving Your MMM Program in the Current COVID-19 Environment

It’s easy to lose touch in times like these. Consumer behaviors have changed.  Some of this will be short-term while undoubtedly some changes will be longer-term. But brands will go on. Consumer preferences and loyalties will persist. How brands behave in these challenging times will  play a large role in that equation. But how  shouldRead More

Marketing Planning for a Successful Back Half & 2021 While Accounting for the New Realities of COVID 19

Actioning and optimizing your commercial investments against the evolving recovery and consumer demand curve on a real-time basis  Most marketing driven organizations are working through what will effectively be two major cross-waves of planning.  The first wave is rolling in now and is all about maximizing revenue and profits for the balance of the yearRead More

Marketers are combining data-driven analytics and creativity to war-game their way through this period of uncertainty while preparing for the recovery

By Doug Brooks, EVP at Ipsos MMA In order to navigate their way through this crisis, executives across brands and countries are leveraging data-driven analytics to get ahead of the virus and “war-game” business options and outcomes. The outcome of this will enable them to chart courses to best reach consumers with the right timingRead More