Category Archives: Automotive Marketing

How Automotive Industry Marketers are Energizing Sales with Marketing Analytics

By Michael Bertie, Ipsos MMA SVP Analytic Consulting Do you remember your first experience buying a car?  I certainly do.  Within 5 minutes of introducing himself, and as if reading from a script of a bad movie, the salesman hit me with: “What can I do to get YOU in THIS car?”, as he leaned […]