[WEBINAR RECORDING I June 21, 2022]
Advanced unified marketing measurement and optimization techniques give more precise insights into the incremental value of marketing interactions, giving marketers a blueprint to guide future marketing investments. However, marketers struggle to turn these right marketing insights into action because of internal hurdles, technology limitations, or the changing advertising ecosystem.
Watch this video as Mike Lau, Sr. Director Advanced Analytics at Gilead, discusses how companies action the results of unified marketing measurement to increase marketing effectiveness with data driven optimizations.