[VIDEO] Activating Success: Unified Marketing Measurement Best Practices


Advanced unified marketing measurement and optimization techniques give more precise insights into the incremental value of marketing interactions, giving marketers a blueprint to guide future marketing investments.

However, marketers struggle to turn these right marketing insights into action because of internal hurdles, technology limitations, or the changing advertising ecosystem.

Watch this webinar recording to:

  • Learn best practices in data driven planning and activation
  • Listen to a panel discussion with leading enterprises sharing their experiences in activating successful marketing and media plans.

Speaker panel included:

Complete the form below to access the recording.

    Doug Brooks, EVP at Ipsos MMA

    Doug Brooks
    EVP at Ipsos MMA


    Tina Moffett
    Principal Analyst at Forrester

    mike lau

    Mike Lau
    Director of Advanced Commercial Analytics at Gilead


    Jon Francis
    VP of Analytics at PayPal

    sean barrett

    Sean Barrett
    SVP Marketing at Albertsons