[VIDEO] Activating Success: Unified Marketing Measurement Best Practices
[WEBINAR RECORDING I June 21, 2022]
Advanced unified marketing measurement and optimization techniques give more precise insights into the incremental value of marketing interactions, giving marketers a blueprint to guide future marketing investments.
However, marketers struggle to turn these right marketing insights into action because of internal hurdles, technology limitations, or the changing advertising ecosystem.
Watch this webinar recording to:
- Learn best practices in data driven planning and activation
- Listen to a panel discussion with leading enterprises sharing their experiences in activating successful marketing and media plans.
Speaker panel included:
EVP at Ipsos MMA
Principal Analyst at Forrester
Director of Advanced Commercial Analytics at Gilead
VP of Analytics at PayPal
SVP Marketing at Albertsons