Optimizing marketing investments across wireless services,
internet, cable, promotions and bundles

Telco

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

solution-forester

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE

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Gartner Leader 2024

The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

Global Telecommunications Experience

MMA has been a leading provider of marketing analytics for telecommunications companies for the past 10 years. MMA has worked with telecommunications clients in a number of countries globally and has experience at both the national and local level for products such as: wireless (handset and service; pre and post-paid), fixed line local and long distance, internet (ISP), cable television, and promotions and bundles. We have worked with our clients across consumer, small business and enterprise lines of business and recognize the vastly different marketing challenges present in each. MMA’s vast experience in the space helps them to understand the different market drivers and provides a rich database for securing industry norms.

Helping retail banks
Telecom Agile Attribution Case Study

As a Solution for the Telco Industry

Telecommunication clients look to MMA as an advisor to help influence consumer attitudes by creating brand and product awareness and drive penetration and improve conversion. MMA insights help clients acquire, retain, and up-sell customers as well as retain valuable customers and minimize attrition. Marketing mix results and recommendations can also help clients increase usage and frequency and influence customers to upgrade service levels and products. MMA also helps clients manage their marketing investments across the product portfolio by influencing retail partners, better managing product categories, managing device subsidies along with other pricing and promotional offerings, and addressing competitive opportunities and threats.

Tackling the Tough Business Questions

01

How does media drive gross adds, revenue, retention by sales channel?

02

What is the impact of each above the line media vehicle (TV, Print, Radio, etc.)?

03

What is the optimal mix of media investments?

04

How is my business impacted by competition and other factors such as the economy?

05

How to improve the ROI of each media vehicles?

06

What is the halo impact of marketing other lines of business on mobile?

07

What is the impact of BTL (Below the line) marketing like POS, events, sponsorship and co-marketing?

08

How do handset subsidies impact adds, average lifetime value, and retention?

09

What marketing and promotional tactics drive higher value customers?

10

What is the effect of new product introductions and innovation on long term sales?

11

How can you best exploit synergies between direct marketing and mass media?

12

How do network coverage and quality and customer support impact retention?

Client Successes

Customer Favorite

Customers love working with Ipsos MMA and praise its modeling capabilities, measurement unification, and consulting across the enterprise.

The Forrester Wave™: Marketing Measurement and Optimization Services, Q1 2026

Quantifying Long-term Brand Impact

“Quantifying the long-term impact of marketing with confidence enabled us to build a growth strategy that the entire organization could commit to. When your CFO, President, sales teams, and external partners are working from forecasts they can depend on, you can move faster and commit bigger than competitors still debating internally about where to invest.”

Dan Kleinman | Chief Brand Officer, Josh Cellars

Improve Business Performance through Marketing ROI Optimization

“Unified Marketing Measurement is a critical capability within the automotive industry for OEMs to capture the complex and diverse array of business drivers, including marketing, incentives, operations, economic, competition and consumer, to enable accurate measurement of incremental sales across our portfolio brands. This solution provides predictive actions that we can implement, track, and validate against true business impact.”

Jon Francis | Former Chief Data & Analytics Officer, General Motors

Measured Marketing Effectiveness in a Holistic, Accurate and Globally Manner

Marketing is rightly being held more accountable for true business outcomes across both the short and long term, and that involves connecting multiple complex and siloed datasets for truly holistic analytics. Doing so has allowed us to budget more effectively, forecast future outcomes and track true marketing effectiveness in order to optimize our investment choices across markets, campaign types and channels.

Andy Pilkington |  Global Head of Planning, Media & Analytics, Volvo

Accelerated Profitable Brand Growth at McCormick

Ipsos-MMA consistently delivers robust measurement that enables us to build better media plans that drive higher ROIs, expand measurement in critical areas such as retail media and other emerging tactics, and has provided the support needed to increase media investment and drive business results.

Ramesh Moorthy | Global Strategic Growth Management, Senior Director, McCormick

Empowered Cross-functional Teams to Optimize Commercial Investments

By connecting diverse data and analytics to provide a common foundation for insights, we are empowering cross-functional teams to optimize commercial investments in a synergistic manner, predict future outcomes and continuously track, validate and recalibrate plans using faster, more accurate and more holistic analytic results reflecting the latest consumer, market and business dynamics.

Arvind Balasundaram | Executive Director, Commercial Insights & Analytics, Regeneron

How Nationwide Modernized Its Marketing Mix Model

Because brand health is so integrated with our unified measurement program, we can also show how changes in brand health metrics impact business performance, which is a beautiful thing.

Jamie Byrum | AVP of Marketing Data, Analytics, and Research, Nationwide

Prudential Turned Marketing Measurement into Real Impact

Marketing changed the paradigm so that they are not viewed as a cost. It never should be. It should always be viewed as a very powerful investment, as part of our growth journey.

Caroline Feeney | Global Head of Retirement and Insurance, Prudential Financial

Maximizing ROI Through Unified Measurement

In collaboration with Meta and Ipsos MMA, we were able to leverage advanced MMM solutions to uncover unprecedented insights into our Meta strategies. This innovative approach empowered us to maximize our Meta ROI through optimizing budget allocation across the entire funnel, strengthening our brand campaigns and elevating creative quality and messaging. This partnership has not only informed our strategic direction, but also strengthened our data-driven decision-making culture at Volvo.

Paul Appelqvist | Global Head of Media Execution, Volvo Cars

See a preview of our marketing performance software suite for the Telco industry in action.