Join Ipsos MMA for the webinar, “Activating Success: Unified Marketing Measurement Best Practices,” on June 21, 2022. During this event, we will explore best practices in data driven planning and activation and facilitate a panel discussion with leading enterprises sharing their experiences in activating successful marketing and media plans.
Our event panel includes:
Sean Barrett, SVP Marketing, Albertsons Companies
Mike Lau, Director Advanced Commercial Analytics, Gilead
Jon Francis, VP Analytics, PayPal
Doug Brooks, EVP Global Strategic Relationships
Tina Moffett, Principal Analyst, Forrester
What Webinar Attendees Will Learn
Advanced unified marketing measurement and optimization techniques give more precise insights into the incremental value of marketing interactions, giving marketers a blueprint to guide future marketing investments. However, marketers struggle to turn these right marketing insights into action because of internal hurdles, technology limitations, or the changing advertising ecosystem.
Marketers must adopt activation best practices like building actionable media plans and working more efficiently with agencies, to get the most out of their advanced marketing measurement solution. In doing so, marketers will extract the most value out of their optimized media plans and identify testing opportunities across audiences, channels, and tactics.