Multi-Touch Attribution and Unified Measurement Explained

Thank you for your interest in Ipsos MMA's Multi-Touch Attribution and Unified Measurement solutions. 

Here are your requested resources: 

• Article: "Marketing Attribution in the Age of Cookie-less Media"
• Solution Overview: Integrating holistic marketing mix models with customer attribution
• Report: The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022