The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
Reports
Forrester names Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 Report
Ipsos MMA Named a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
The evaluation emphasizes the ability to deliver robust, scalable solutions that align with customer needs, industry trends, and global requirements, providing a comprehensive assessment of leading MMM providers.
Whitepaper
Navigating Economic Turbulence: Why Measurement Matters More Than Ever
In today's turbulent economic environment—with escalating trade tensions, persistent inflation, and record household debt—executives face difficult decisions about cost reduction while protecting growth trajectory and brand health. Our new whitepaper, "Navigating Economic Turbulence: Why Measurement Matters More Than Ever," provides a data-backed framework for making confident marketing decisions when it matters most. > Download the Whitepaper