[WEBINAR RECORDING I June 21, 2022]
Advanced unified marketing measurement and optimization techniques give more precise insights into the incremental value of marketing interactions, giving marketers a blueprint to guide future marketing investments. However, marketers struggle to turn these right marketing insights into action because of internal hurdles, technology limitations, or the changing advertising ecosystem.
Watch this video as Jon Francis, former Head of Global Analytics and Decision Science at PayPal, shares best practices to gain stakeholder confidence and buy in of a unified marketing measurement approach.