Ipsos MMA’s industry experience is unparalleled
Industries We Serve
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
Whether it is understanding marketing ROI & optimization, Unified Multi-Touch Attribution, or testing new strategies, we have the world’s largest brands covered.
For over thirty years we have been shaping the thought leadership that drives marketing and media insights and planning, pricing and promotion tactics and strategies, and most importantly, value. Our leadership team consists of experienced partner level consultants, PhDs and technologists from top analytic and consulting firms. Ipsos MMA possesses a combination of deep analytic expertise, intuitive software solutions, guiding consultative support and an intimate knowledge of our clients’ industries.
For each industry Ipsos MMA’s approach is to tailor the data and analytics by client and industry to address the unique business dynamics, specific stakeholder issues and value creation opportunities to drive real and measurable value.
These industries include but are not limited to:
Our considerable cross-industry experience provides MMA with a strategic context and benchmarks that can be used to create a relevant foundation for our analytics in order to deliver meaningful insights that are aligned to each client’s industry.
Our understanding of the marketplace enables us to speak our clients’ language as we translate analytics into forward-looking, actionable, insightful direction. Lastly, we provide unparalleled insights through our leading benchmark database, which is built upon 1, 000’s of analytic studies across virtually every industry sector and sub-sector.
Featured Thought Leadership
Learn more about leveraging marketing mix modeling to drive consistent, incremental value that grows your revenue and operating profits.
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