Delivering value to retail banks, credit cards, insurance and
financial services firms through marketing optimization
and ROI measurement

Financial Services

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

Gartner Leader 2024
solution-forester

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE

solution-forester
Gartner Leader 2024

The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

Optimizing Marketing ROI and operations investments to drive brand objectives, acquisitions, LTV, cross-sell and retention

MMA is helping some of the largest retail banks and financial services companies to optimize their marketing and media investments for the total brand and by product, geography, customer segment and response channel. For the past 15 years, we have implemented marketing mix modeling capabilities across a wide array of financial products including: checking, savings, credit cards, home equity/home loans, insurance, personal loans and investment service.

Helping retail banks
How Nationwide Modernized Its Marketing Mix Model

As a Solution for Financial Services

MMA’s powerful and granular modeling approach for financial services allows us to deliver high-value insights by product, customer segment and market to enable teams to pinpoint the marketing investments that yield the greatest ROI. Our semi-automated modeling platform allows us to process and deliver thousands of models in an expedited manner. The result is insights delivered in a timely manner to drive ongoing decision making, monitoring and course-correction throughout the year.

 

Tackling the Tough Business Questions

01

How much to invest in marketing to drive brand KPIs, acquisition, usage, cross-sell, LTV and retention?

02

What is the optimal mix of marketing investments by product, market and customer segment?

03

What is the right balance between brand building and promotional tactics?

04

What is the right mix of marketing vehicles and campaigns to drive high-value customers?

05

What is the impact of non-marketing factors (competition, macro/micro economic, etc…)?

06

What is the impact of operational factors (e.g. in-branch tactics, rep incentives, branch opening/closing)?

07

How to take advantage of media synergies (e.g. TV driving Search traffic), and gain a holistic understanding of direct and indirect attribution?

08

What would be the impact on business performance of a change in the marketing strategy?

Client Successes

Improve Business Performance through Marketing ROI Optimization

“Unified Marketing Measurement is a critical capability within the automotive industry for OEMs to capture the complex and diverse array of business drivers, including marketing, incentives, operations, economic, competition and consumer, to enable accurate measurement of incremental sales across our portfolio brands. This solution provides predictive actions that we can implement, track, and validate against true business impact.”

Jon Francis | Chief Data & Analytics Officer, General Motors

Measured Marketing Effectiveness in a Holistic, Accurate and Globally Manner

Marketing is rightly being held more accountable for true business outcomes across both the short and long term, and that involves connecting multiple complex and siloed datasets for truly holistic analytics. Doing so has allowed us to budget more effectively, forecast future outcomes and track true marketing effectiveness in order to optimize our investment choices across markets, campaign types and channels.

Andy Pilkington |  Global Head of Planning, Media & Analytics, Volvo

Accelerated Profitable Brand Growth at McCormick

Ipsos-MMA consistently delivers robust measurement that enables us to build better media plans that drive higher ROIs, expand measurement in critical areas such as retail media and other emerging tactics, and has provided the support needed to increase media investment and drive business results.

Ramesh Moorthy | Global Strategic Growth Management, Senior Director, McCormick

Empowered Cross-functional Teams to Optimize Commercial Investments

By connecting diverse data and analytics to provide a common foundation for insights, we are empowering cross-functional teams to optimize commercial investments in a synergistic manner, predict future outcomes and continuously track, validate and recalibrate plans using faster, more accurate and more holistic analytic results reflecting the latest consumer, market and business dynamics.

Arvind Balasundaram | Executive Director, Commercial Insights & Analytics, Regeneron

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See a preview of our marketing performance software suite for the financial services industry in action