The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The report evaluated and scored Ipsos MMA’s Unified Marketing Measurement approach and Activate Marketing Planning and Optimization platform. The Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions evaluates vendors based on their Ability to Execute (product capabilities, customer experience, operational effectiveness, and market responsiveness) and Completeness of Vision (market understanding, innovation, product strategy, and industry alignment).
The evaluation emphasizes the ability to deliver robust, scalable solutions that align with customer needs, industry trends, and global requirements, providing a comprehensive assessment of leading MMM providers.
2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
"Ipsos MMA can accelerate executive buy-in and cross-functional adoption of MMM. Its strong network of client C-suite relationships gives Ipsos MMA deep understanding of and experience influencing strategic business priorities."
Also noted, "Ipsos MMA applies a structured comprehensive client engagement model to define client success requirements. Clients maximize their time spent with Ipsos MMA in standard business touchpoints, such as weekly status, quarterly executive governance, and biannual functionality and reporting meetings, as well as senior executive peer group meetings and sessions."
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner, Magic Quadrant for Marketing Mix Modeling Solutions, Matt Wakeman, David Walters, Joseph Enever, Weicong Zhao, November 19, 2024.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
