Case Studies

Discover how Ipsos MMA empowers leading brands to achieve unparalleled success in the marketplace. By seamlessly integrating unified marketing and commercial measurement, optimization services, advanced data management platforms, and expert consulting, we deliver transformative insights that drive sustained revenue growth and operating profit improvements. Explore our case studies to see how we've helped our clients unlock their full potential and stay ahead in today's competitive landscape.

MMA Subway Case Study

How Subway Maximizes the Impact of Marketing Mix Modeling to Drive Growth

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Volvic Case Study

Volvic Rehydrates its Digital Marketing Spend Strategy with Marketing Mix Modeling

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Telecom Agile Attribution Case Study

Empowering Strategic Marketing Decision for Major Telecom Provider

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national insurance provider case study

National P&C Insurance Provider Engages with a Marketing Mix Modeling Solution

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Pharma Marketing Mix Case Study

Pharma Marketing Mix Optimization for Mature Product Exceeds $10M Goal

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Pharma Research

Benefits of Ipsos MMA’s Unified Measurement Approach & HealthVerity’s Data Management

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Ipsos MMA General Motors

General Motors Benefits from Unified Marketing Measurement

"...I’m excited about the rapid evolution in the marketing and commercial measurement space. Advancements in technology, data automation, and analytic techniques drive cross-functional adoption through increased speed, alignment and integration with business processes, insight creation, and always-on, automated activation and recalibration.”

Jon Francis, Chief Data & Analytics Officer