Case Studies
Discover how Ipsos MMA empowers leading brands to achieve unparalleled success in the marketplace. By seamlessly integrating unified marketing and commercial measurement, optimization services, advanced data management platforms, and expert consulting, we deliver transformative insights that drive sustained revenue growth and operating profit improvements. Explore our case studies to see how we've helped our clients unlock their full potential and stay ahead in today's competitive landscape.
Featured Case Study:
How Nationwide Modernized Its Marketing Mix Model
This case study details the strategic, organizational, and partner pivots Nationwide made to develop a modern marketing mix model, earn internal buy-in, and position marketing as a driver of business growth.
How Subway Maximizes the Impact of Marketing Mix Modeling to Drive Growth
Volvic Rehydrates its Digital Marketing Spend Strategy with Marketing Mix Modeling
Empowering Strategic Marketing Decision for Major Telecom Provider
National P&C Insurance Provider Engages with a Marketing Mix Modeling Solution
Pharma Marketing Mix Optimization for Mature Product Exceeds $10M Goal
Benefits of Ipsos MMA’s Unified Measurement Approach & HealthVerity’s Data Management
Benefits of Ipsos MMA’s Unified Measurement Approach & HealthVerity’s Data Management
Leveraging owned & 3P platforms to acquire customers, enhance cross-selling & boost customer upgrades.
General Motors Benefits from Unified Marketing Measurement
"...I’m excited about the rapid evolution in the marketing and commercial measurement space. Advancements in technology, data automation, and analytic techniques drive cross-functional adoption through increased speed, alignment and integration with business processes, insight creation, and always-on, automated activation and recalibration.”
Jon Francis, Chief Data & Analytics Officer