The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
Generating Value for Fortune 500 Companies for Over 30 Years
By seamlessly integrating unified marketing and commercial measurement, optimization services, advanced data management platforms, and expert consulting, we deliver transformative insights that drive sustained revenue growth and operating profit improvements. Explore our case studies to see how we've helped our clients unlock their full potential and stay ahead in today's competitive landscape.
Featured Case Studies
How Subway Maximizes the Impact of Marketing Mix Modeling to Drive Growth
How Nationwide Modernized Its Marketing Mix Model
How Prudential Turned Marketing Measurement into Real Impact
Volvo Cars: Maximizing Meta ROI Through Unified Measurement
Benefits of Ipsos MMA’s Unified Measurement Approach & HealthVerity’s Data Management
Leveraging owned & 3P platforms to acquire customers, enhance cross-selling & boost customer upgrades.
Analytic Fundamentals
In today’s data-driven marketing landscape, understanding how to measure and optimize performance is more important than ever. Yet with evolving tools, shifting consumer behavior, and growing pressure to prove ROI, even seasoned marketers face complex questions about what really drives results.
That’s where Ipsos MMA comes in. Backed by industry-leading experts and real-world enterprise experience, our Analytics Fundamentals resources offer clear, actionable insights that help marketers make smarter, more confident decisions.
General Motors Benefits from Unified Marketing Measurement
"...I’m excited about the rapid evolution in the marketing and commercial measurement space. Advancements in technology, data automation, and analytic techniques drive cross-functional adoption through increased speed, alignment and integration with business processes, insight creation, and always-on, automated activation and recalibration.”
Jon Francis | Chief Data & Analytics Officer