Ipsos MMA Named both a Leader AND a Customer Favorite in The Forrester Wave™: Marketing Measurement & Optimization Services, Q1 2026
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Forrester names Ipsos MMA a Leader and a Customer Favorite in The Forrester Wave™: Marketing Measurement and Optimization Services, Q1 2026 Report
Ipsos MMA has been named a Leader in The Forrester Wave™: Marketing Measurement And Optimization Services, Q1 2026. Ipsos MMA was also named a Customer Favorite in the evaluation.
Forrester stated: "Customers love working with Ipsos MMA and praise its modeling capabilities, measurement unification, and consulting across the enterprise."
Ipsos MMA received the highest possible scores in 20 of the evaluation criteria.
What Forrester Said
- The Forrester report stated: "Ipsos MMA shines with strong measurement tools, a hands-on consulting approach, and demonstrated acumen for complex measurement. The Activate measurement platform delivers unified measurement at scale—most clients do some type of unified modeling."
- The report noted: "Each consulting engagement begins with a detailed discovery roadmap for C-suite, finance, operations, and other teams. The first step in a change-management framework evolves as clients mature and trust measurement."
- The report cited Ipsos MMA's data capabilities: "Global benchmarks from 70+ sources monitor performance and assess data quality."
- According to the report: "With its powerful modeling and hands-on consulting, Ipsos MMA is a good fit for organizations with complex, multi-target (B2C and B2B), and multi-country measurement needs."
Ipsos MMA's Take
"For us, being recognized as both a Leader and Customer Favorite validates our commitment to delivering measurement that drives incremental value and maximizes the impact of our client partners' business outcomes," said Pat Cummings, CEO of Ipsos MMA. "Our clients face increasingly complex marketing investment environments and require solutions capable of spanning multiple countries, channels, and customer segments. We believe this recognition reflects our ability to translate data and sophisticated analytics into actionable, forward-looking intelligence that CFOs, CMOs, and boards can confidently use to allocate resources and drive incremental profits and growth."
Read our press release to learn more about why Ipsos MMA was named a Leader and Customer Favorite,
and how we received the highest possible scores in the following criteria:
- Strategic Marketing Mix Analysis
- Unified Measurement Analysis
- Attribution Marketing
- Marketing Budget Optimization
- Scenario Planning
- Generative AI for Insights
- Models And Algorithms
- Client Model Testing and Integration
- Data Quality and Taxonomy Consulting
- Data Partnerships
- Business Strategy Consulting
- Brand Portfolio Consulting
- Change Management Consulting
- Marketing Strategy Consulting
- Marketing Planning and Activation Tools
- Client Onboarding and Engagement Management
- Vision
- Innovation
- Partner Ecosystem
- Talent Strategy
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .
