Forrester names Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 Report
The report evaluated and scored Ipsos MMA’s Unified Customer Attribution approach and Activate Marketing Planning and Optimization platform. The evaluation includes criteria such as global capabilities, unified measurement analysis, model operations, data sourcing and management, marketing strategy consulting, business strategy consulting, and collaboration.
In its report, “The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023,” Forrester applied a comprehensive process including customer reference surveys/interviews, product demonstrations, and a detailed product and strategy questionnaire.
Noted in Forrester Report:
“[Ipsos MMA] goes to market with a white-glove consulting approach that coordinates data, technology, measurement, and optimization. [The company's] reference customers consistently validated Ipsos MMA’s strengths in measurement methodologies, scaling up measurement programs, training, and translating measurement results into actionable business recommendations.”
Also noted in the report, “Ipsos MMA’s Activate application is the hub of its offering, where both in-house consultants and clients can manage data, build models, create marketing plans across various scenarios, and optimize future marketing investments. The platform is functionally comprehensive and provides market-leading user experience (UX), reporting, and collaboration.”
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