Ipsos MMA Named a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
The report evaluated and scored Ipsos MMA’s Unified Customer Attribution approach and Activate Marketing Planning and Optimization platform. The Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions evaluates vendors based on their Ability to Execute (product capabilities, customer experience, operational effectiveness, and market responsiveness) and Completeness of Vision (market understanding, innovation, product strategy, and industry alignment).
The evaluation emphasizes the ability to deliver robust, scalable solutions that align with customer needs, industry trends, and global requirements, providing a comprehensive assessment of leading MMM providers.
"Ipsos MMA can accelerate executive buy-in and cross-functional adoption of MMM. Its strong network of client C-suite relationships gives Ipsos MMA deep understanding of and experience influencing strategic business priorities."
2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
Also noted, "Ipsos MMA applies a structured comprehensive client engagement model to define client success requirements. Clients maximize their time spent with Ipsos MMA in standard business touchpoints, such as weekly status, quarterly executive governance, and biannual functionality and reporting meetings, as well as senior executive peer group meetings and sessions."
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner, Magic Quadrant for Marketing Mix Modeling Solutions, Matt Wakeman, David Walters, Joseph Enever, Weicong Zhao, November 19, 2024.
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