The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
View the 2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions to understand the latest trends in marketing mix modeling, unified measurement, and analytics, and better understand how vendors are positioned.
The report evaluated Ipsos MMA for its Activate platform and Core Data & Analytics studio. The Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions evaluates vendors based on their Ability to Execute (product or service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience, abd operations) and Completeness of Vision (market understanding, marketing strategy, sales strategy, offering strategy, business model, vertical/industry strategy, innovation, and geographic strategy).
The evaluation provides a comprehensive assessment of MMM providers.
2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions
"Leaders possess capabilities that enable them to provide deep support across nearly all aspects of MMM, particularly cross-functional adoption, complex analytics, and brand and creative support. They demonstrate the ability to address the needs of large enterprise clients, in part due to their capabilities to support MMM adoption throughout the enterprise. Leaders’ roadmaps balance continued investments in software capabilities for mix models with advanced AI (generative and agentic) methods supporting self-guided user engagement with knowledge bases and reporting tools." - Gartner, Magic Quadrant for Marketing Mix Modeling Solutions by Matt Wakeman, David Walters, Tunde Kamson, November 10, 2025
This is the second year in a row Ipsos MMA has been named a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling Solutions.
Read our full announcement in our official press release
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Ipsos MMA.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner, Magic Quadrant for Marketing Mix Modeling Solutions, Matt Wakeman, David Walters, Tunde Kamson, November 10, 2025.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
