EMPOWERING CROSS-FUNCTIONAL TEAMS TO OPTIMIZE COMMERCIAL INVESTMENTS

Commercial Effectiveness Analytics

Marketing Management Analytics recognized as a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE

Your Business Doesn't Run in Silos. Your Analytics Shouldn't Either.

Marketing ROI tells only part of the story. To understand true business impact, you need to see how marketing works with operations, pricing, competition, and external factors to impact your bottom line.

Global enterprises rely on our Commercial Effectiveness Analytics to break down these silos and optimize the entire commercial ecosystem that drives business performance. This isn't just marketing analytics – it's a comprehensive understanding of what truly drives your business growth.

Our approach delivers:

• The complete picture of how marketing amplifies other business investments
• Confidence in predicting how business decisions will impact revenue and profit
• A single source of truth that aligns your entire organization
• The ability to identify and capture hidden growth opportunities worth billions

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Power of Complete Commercial Understanding

When billions in revenue are at stake, looking at marketing alone isn’t enough. You need to understand how every business driver works together to create growth:

Find Hidden Value

Uncover powerful interactions between marketing, pricing, operations and external factors that siloed measurement misses

Create Shared Understanding

Give every function - from Marketing to Finance to Operations - a shared view of what drives performance

Predict with Confidence

Model complex business scenarios that account for all commercial drivers to forecast real sales impact

Scale Proven Success

Deploy across your most complex global operations with proven enterprise methodology

Core Capabilities

Complete Commercial Driver Analysis

Marketing investment impact
Pricing and promotion effectiveness
Operational performance
Competitive dynamics
Economic factor modeling
Distribution optimization
Supply chain effects
Customer behavior analysis

Advanced Analytics Platform

Sophisticated commercial driver models
Interactive scenario planning
Cross-functional reporting
Predictive forecasting
Automated monitoring
Business optimization capabilities

Strategic Decision Support

Portfolio optimization
Investment allocation
Growth opportunity identification
Risk assessment
Market expansion planning
Long-term strategy development

Success Story

By connecting diverse data and analytics to provide a common foundation for insights, we are empowering cross-functional teams to optimize commercial investments in a synergistic manner, predict future outcomes and continuously track, validate and recalibrate plans using faster, more accurate and more holistic analytic results.

Arvind Balasundaram | Executive Director, Commercial Insights & Analytics, Regeneron

Read Client Case Studies