Enterprise Level Marketing Analytics Solutions

Transform Marketing Investments into Measurable Business Growth

solution-forester
Ipsos MMA Enterprise Impact Star

Trusted by GM, Volvo, Starbucks, Regeneron, and 100+ Global Brands

Ipsos MMA Enterprise Impact Star

31+ Countries, Supporting $100B+ in Marketing Decisions

Ipsos MMA Enterprise Impact Star

Leader in 2023 Forrester Wave™ for Marketing Measurement

Trusted, transparent analytics to drive true enterprise-wide transformation.

Our unified approach combines Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Commercial Effectiveness Analytics into a single source of truth that enterprises trust to drive validated growth.

Drive Enterprise Wide Growth

Is your marketing ROI telling the whole story? Many marketers show increasing MROI while the business sees sales that stay stagnant or decrease. Our holistic, commercially-focused approach measures all business drivers—marketing, sales, operations, and external factors—to pinpoint exactly how they interact to influence incremental sales growth. This data-driven approach empowers confident, multi-million-dollar decisions, maximizing returns across your entire organization.

Marketing Mix Modeling

Quantify the impact of all business drivers on incremental sales:
Use advanced analytics to understand how marketing, sales, operations, and market dynamics work together to drive incremental sales to optimize the entire business system for revenue growth

Model and predict incremental sales growth:
Forecast the impact of various scenarios on your bottom line. See how changes to your strategy could affect your incremental sales before you implement them, enabling proactive, data-driven decisions

Connect every investment to validated sales lift:
Directly link marketing decisions and other business investments to a clear increase in sales. Justify spending and prioritize initiatives based on their contribution to incremental revenue growth.

Transform Your Marketing Measurement

Join global leaders driving enterprise-wide impact

Gain Decision Confidence

When marketing budgets meet market volatility, gut instinct isn't enough. Our Activate platform empowers global brands to confidently navigate uncertainty and maximize incremental sales through rigorous analytics and predictive modeling.

✓ ︎︎Simulate scenarios that optimize incremental outcomes:

Model the impact of strategies across markets, brands, and channels to identify the most effective approach. Make informed decisions based on data, not guesswork.

✓ Scale proven strategies for amplified sales impact:

Replicate successful strategies across your portfolio to maximize incremental sales and achieve consistent, measurable growth.  Expand your reach and magnify your returns.

✓ React quickly to market changes and drive incremental gains:

Adapt to changing conditions and capitalize on emerging opportunities to drive incremental sales growth, even in uncertain times.

✓ Ground every decision in data for maximized impact:

Ensure every decision is informed by robust data and analytics, maximizing sales growth and ROI.  Eliminate guesswork and drive confident, data-backed growth.

Deploy Global Solutions

Enterprise measurement demands more than connecting data points. It requires a unified, global approach to measuring and optimizing incremental growth across your entire organization.

Holistic measurement for global incremental sales insights:
Unify measurement across all markets to gain a comprehensive understanding of incremental sales drivers worldwide.  Gain a global perspective on what drives your growth.

Integrate seamlessly for enterprise-wide decision-making:
Provide a single source of truth for incremental growth performance, enabling data-driven decisions across the organization.

Support complex structures for maximized global growth:
 Solutions to the unique needs of multi-brand and multi-national organizations, to drive validated growth across even the most complex global structures.  Scale your impact and drive growth across your entire enterprise.

Leverage proven expertise for accelerated incremental sales results:
 Benefit from decades of experience in global implementation, ensuring rapid deployment and accelerated incremental sales results.  Get up and running quickly and start seeing results faster.

Client Successes

Improve Business Performance through Marketing ROI Optimization

“Unified Marketing Measurement is a critical capability within the automotive industry for OEMs to capture the complex and diverse array of business drivers, including marketing, incentives, operations, economic, competition and consumer, to enable accurate measurement of incremental sales across our portfolio brands. This solution provides predictive actions that we can implement, track, and validate against true business impact.”

Jon Francis | Former Chief Data & Analytics Officer, General Motors

Measured Marketing Effectiveness in a Holistic, Accurate and Globally Manner

Marketing is rightly being held more accountable for true business outcomes across both the short and long term, and that involves connecting multiple complex and siloed datasets for truly holistic analytics. Doing so has allowed us to budget more effectively, forecast future outcomes and track true marketing effectiveness in order to optimize our investment choices across markets, campaign types and channels.

Andy Pilkington |  Global Head of Planning, Media & Analytics, Volvo

Accelerated Profitable Brand Growth at McCormick

Ipsos-MMA consistently delivers robust measurement that enables us to build better media plans that drive higher ROIs, expand measurement in critical areas such as retail media and other emerging tactics, and has provided the support needed to increase media investment and drive business results.

Ramesh Moorthy | Global Strategic Growth Management, Senior Director, McCormick

Empowered Cross-functional Teams to Optimize Commercial Investments

By connecting diverse data and analytics to provide a common foundation for insights, we are empowering cross-functional teams to optimize commercial investments in a synergistic manner, predict future outcomes and continuously track, validate and recalibrate plans using faster, more accurate and more holistic analytic results reflecting the latest consumer, market and business dynamics.

Arvind Balasundaram | Executive Director, Commercial Insights & Analytics, Regeneron

How Nationwide Modernized Its Marketing Mix Model

Because brand health is so integrated with our unified measurement program, we can also show how changes in brand health metrics impact business performance, which is a beautiful thing.

Jamie Byrum | AVP of Marketing Data, Analytics, and Research, Nationwide

Prudential Turned Marketing Measurement into Real Impact

Marketing changed the paradigm so that they are not viewed as a cost. It never should be. It should always be viewed as a very powerful investment, as part of our growth journey.

Caroline Feeney | Global Head of Retirement and Insurance, Prudential Financial

Maximizing ROI Through Unified Measurement

In collaboration with Meta and Ipsos MMA, we were able to leverage advanced MMM solutions to uncover unprecedented insights into our Meta strategies. This innovative approach empowered us to maximize our Meta ROI through optimizing budget allocation across the entire funnel, strengthening our brand campaigns and elevating creative quality and messaging. This partnership has not only informed our strategic direction, but also strengthened our data-driven decision-making culture at Volvo.

Paul Appelqvist | Global Head of Media Execution, Volvo Cars

Ipsos MMA Named a Leader
in The Forrester Wave™

“[Ipsos MMA] goes to market with a white-glove consulting approach that coordinates data, technology, measurement, and optimization…. [The company’s] reference customers consistently validated Ipsos MMA’s strengths in measurement methodologies, scaling up measurement programs, training, and translating measurement results into actionable business recommendations.”

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 Report

Read the Report

Ipsos MMA Named a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

"Ipsos MMA can accelerate executive buy-in and cross-functional adoption of MMM. Its strong network of client C-suite relationships gives Ipsos MMA deep understanding of and experience influencing strategic business priorities."

2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

Read the Report

Ready to Boost Your Marketing ROI and Bottomline?

Contact us to discover how a marketing mix modeling solution can be the game-changer your brand needs tomake data-driven decisions and drive measurable results.