ENABLING CONFIDENT DECISIONS TO DRIVE REAL GROWTH
Marketing Mix Modeling
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
From Marketing Metrics to Measurable Growth
It’s a common story: Marketers relying on traditional analytics show improving MROI while the CFO scratches her head when sales remain flat or decline.
Our holistic, commercial-focused marketing mix modeling breaks through this disconnect, showing exactly how your investments drive real sales growth and enabling confident multi-million-dollar decisions.
Beyond Traditional Marketing Mix Modeling
Most marketing mix models focus heavily on ROI metrics that can tell a misleading story. Our approach delivers what matters:
Measurement of True Sales Incrementality
Understand what marketing and commercial investments are driving in terms of actual sales.
Holistic Business
View
Measure marketing alongside pricing, operations, external factors, and competition to drive sales. Understand the full commercial ecosystem that delivers growth.
Enterprise
Scale
Successfully deployed across 31+ countries with proven methodology, helping complex global organizations connect strategy to measurable results.
Faster Insights
Always-on measurement capability delivers insights in weeks, not months, enabling more agile confident decision-making as soon as opportunities arise.
Cross-Functional Alignment
Unite Marketing, Finance, and Operations around a shared understanding of what drives growth. Transform siloed planning into coordinated action.
Core Capabilities
Business Driver Analysis
- Marketing channel effectiveness
- Campaign and creative impact
- Price and promotion analysis
- Competitive influence
- Economic factors
- Operational drivers
- Brand equity contribution
- Cross-channel synergies
Strategic Planning
- Budget optimization
- Scenario planning
- Investment allocation
- Portfolio optimization
- Market expansion planning
- Long-term strategy development
Performance Measurement
- Incremental sales validation
- Market share impact
- Brand health metrics
- Customer segment response
- Geographic performance
Key Business Questions We Answer
How can we maximize sales impact from our marketing investments?
Which combination of marketing channels and activities interact to drive the strongest growth?
What is the right balance between brand and performance marketing to drive both short- and long-term sales?
How do external factors impact marketing effectiveness and commercial success?
What is marketing’s impact on long-term brand equity?
How should we allocate budgets across brands, regions, and segments for maximum impact?
Industry-Leading Technology
Our Activate™ platform enables:
- Sophisticated scenario planning
- Always-on optimization
- Cross-functional collaboration
- Automated insights
- Enterprise-grade scalability
Trusted by GM, Volvo, Starbucks, Regeneron, and 100+ Global Brands
31+ Countries, Supporting $100B+ in Marketing Decisions
Leader in 2023 Forrester Wave™ for Marketing Measurement
We support global marketing mix modeling programs across:
Why Leading Enterprises Choose Ipsos MMA
Proven Methodology for Impact
Approach recognized by leading analysts for validated growth
Enterprise Scale
Successfully deployed across complex global organizations
Cross-Functional Alignment
Uniting Marketing, Finance, and Operations around shared goals
Continuous Innovation
Always advancing our measurement capabilities to meet evolving needs
Take the Next Step
Learn how our advanced marketing mix modeling can help you drive and measure real business growth.