REMOVE THE RISK FROM SCALING PROGRAMS ACROSS MARKETS
In-Market Testing
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
Validate Growth Strategies Before You Scale
Experimentation shouldn't be a guessing game. Leading enterprises use our In-Market Testing solution to validate the sales impact of new strategies before making major investments.
Our approach removes the risk from scaling successful programs across markets by proving what works - and why - before you commit significant resources. Our approach enables you to:
- Validate true impact before full-scale investment
- Test marketing, pricing, promotion, and operational changes with minimal risk
- Scale proven growth strategies across markets with confidence
- Connect testing insights to unified measurement
- Transform local successes into global opportunities
Unified Marketing Measurement is a critical capability... to capture the complex and diverse array of business drivers, including marketing, incentives, operations, economic, competition and consumer, to enable accurate measurement of incremental sales across our portfolio brands. This solution provides predictive actions that we can implement, track, and validate against true business impact.
—Jon Francis, Chief Data & Analytics Officer at General Motors
Beyond Basic Testing
Most testing solutions can tell you if something worked. Our enterprise approach tells you why it worked and how to scale that success:
Scientific Rigor and Validation
Advanced matching algorithms and control methodologies prove true incremental impact even in complex markets
Connected Intelligence
Test results integrate into our unified measurement framework to enhance overall analytics accuracy
Rapid Learning
Quick reads on performance enable fast optimization and scaled deployment of winning strategies
Enterprise Scale
Successfully validate and scale programs across multiple brands, regions, and business units
Core Capabilities
Test Design & Execution
- Sophisticated test design
- Advanced control matching
- Cross-market validation
- Statistical significance testing
- Risk minimization frameworks
- Implementation support
Performance Measurement
- Real-time monitoring
- Sales impact and driver analysis
- Competitive effect measurement
- Cross-channel effects
- ROI calculation
- Scalability assessment
Strategic Planning
- Portfolio-wide test strategy
- Market selection optimization
- Resource allocation
- Risk mitigation
- Scale potential analysis
- Implementation roadmap
Key Business Questions We Answer
What will drive the most sales growth when scaled?
Which markets will provide the clearest proof of impact?
What's the true incremental value of our programs?
How can we minimize risk while maximizing learning?
Where should we focus our scale-up investments?
How can we validate our unified measurement insights?
Our Activate™ Platform Enables:
- Test design and planning
- Real-time performance monitoring
- Advanced impact analytics and insights
- Scale modeling and forecasting
- Implementation tracking
- Results visualization
Billions validated in scalable opportunities
Successful tests executed across global markets
De-risked strategic investments
Accelerated enterprise-wide learning and scaling
Take the Next Step
Learn how In-Market Testing can help you validate and scale growth strategies with confidence.