TRANSFORM HOW YOU PLAN, MEASURE & OPTIMIZE COMMERCIAL INVESTMENTS
UNIFIED MARKETING MEASUREMENT
Marketing Management Analytics recognized as a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
Where Vision Meets Validated Growth
Transform how your organization plans, measures and optimizes commercial investments with an approach that’s validated and truly unifies strategic modeling with granular attribution performance measurement.
Our methodology and expertise a delivers a complete view of what drives business growth and how to maximize it by connecting marketing, finance, and operations teams around validated business impact that gets smarter over time.
Beyond Fragmented Measurement
Traditional approaches force organizations to choose between high-level strategic insights or granular tactical measurement, making it difficult to connect marketing metrics to actual business results. Our unified framework delivers both through a unique integration:
Strategic Power of Marketing Mix Modeling
Understand how all business drivers - from marketing and operations to competition - work together to drive measurable sales growth. This enterprise-wide view enables confident strategic decisions.
Granular Impact of Agile Attribution
Measure and optimize marketing performance at the campaign, audience, and placement level without relying on individual tracking. Turn tactical insights into measurable advantage.
Unified Intelligence
Marketing mix models inform attribution through advanced analytics, while granular insights enhance strategic modeling - creating measurement that gets more powerful and precise over time.
Future-Proof Framework
Privacy-safe measurement that evolves with the changing data landscape while maintaining both accuracy and granularity. Stay ahead of industry changes with proven innovation.
How Unified Measurement Works
Strategic Measurement Foundation
- Marketing mix modeling captures full business context and connects investments to sales
- Comprehensive analysis of all marketing and business drivers
- Long-term brand impact on revenue
- Cross-portfolio understanding
- Market and competitive dynamics
Tactical Optimization
Engine
- Privacy-safe Agile Attribution
- Campaign and audience-level performance validation
- Creative and placement effectiveness
- In-flight optimization recommendations
- Continuous performance tracking and recalibration
Integrated Intelligence
- MMM and Agile Attribution inform and enhance each other
- Continuous statistical validation against actual results
- Machine learning optimization
- Automated insight generation
- Application of rich, historical set of global benchmarks
- Always-on measurement
Enterprise Impact
Billions in incremental revenue identified and realized annually
Successfully deployed across 31+ countries
100+ enterprise clients globally
Proven cross-functional adoption
Clear connection from strategy to results
Industry-Leading Technology
Our Activate™ platform enables:
- Sophisticated scenario planning
- Always-on optimization
- Cross-functional collaboration
- Automated insights
- Enterprise-grade scalability
Key Benefits
For Marketing Leaders
- Complete view of marketing performance
- Ability to execute to achieve financial objectives
- Confidence in strategic investments
- Execute and optimize with tactical agility
- Clear connection to business impact
- Cross-channel optimization
For Analytics Teams
- Proven unified measurement methodology
- Privacy-safe framework
- Automated data processing
- Continuous validation
- Enterprise scalability
For Finance
- Direct connection to sales and revenue Clear ROI and revenue accountabilities
- Strategic planning confidence
- Investment optimization
- Predictable forecasting
Take the Next Step
Transform how you plan, measure, and optimize commercial investments with unified measurement that delivers validated growth.