ACTIVATE PLATFORM
Where Measurement Drives Decisions
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
Where Measurement Drives Decisions
Traditional analytics tell you what happened. Our platform shows you what to do next. Through AI-powered unified measurement connecting marketing, finance and operations, always-on Demand Signals, and proven enterprise workflows, Ipsos MMA has transformed how global organizations measure, predict, and optimize marketing investments.
The result? A trusted platform producing over $100B in measured marketing spend and billions in validated incremental revenue for leading brands.
Beyond Traditional Analytics Platforms
Complete Transparency
Full visibility into every aspect of your marketing measurement models - from data transformations to validation testing. No black boxes. No hidden assumptions.
Measurement of True Sales Incrementality
ROI and MROI tell only part of the story, but the real value of our platform is being able to uncover true incrementality in terms of sales and operating profits
Connected Intelligence
The Activate platform links strategic modeling with tactical optimization, while Demand Signals provide ongoing opportunities resulting in a system that gets smarter and more accurate over time.
Enterprise Speed
Make faster, better decisions through always-on measurement and automated analytics that keep pace with complex global operations.
True Enterprise Collaboration
Enable marketing, finance, and operation teams to work together with agency partners, and analytics experts in real time. Share insights, develop scenarios, and optimize investments as one team.
Your Platform for Marketing Intelligence
Model Transparency
- Direct access to model design and assumptions
- Visibility into variable selection and transformations
- Ability to fine-tune and validate approaches
- Complete understanding of methodology
- In-market testing validation
- Focus on measuring value in terms of incremental sales and profits
Enterprise Workflow Collaboration
- Cross-functional team access and alignment
- Agency partner integration
- Supports planning, execution, measurement, evaluation and recalibration
- Scenario sharing and feedback
- Automated insight distribution across teams
- Optimization alignment workflows
Enterprise Performance & Scale
- Fast processing of complex global data
- Automated reporting and alerts
- Multi-market, multi-brand deployment capabilities
- Enterprise-level security standards
- Seamless integration with existing systems
- Continuous performance validation
Backed by Expert Partnership
Technology alone isn't enough. The Activate platform is supported by:
Strategic global consulting expertise and deep industry knowledge
Advanced analytics capabilities
Validated value delivered via a trusted solution
Change management support for enterprise-wide adoption
Continuous innovation and enhancement
Featured Capabilities
Strategic Planning
- Portfolio-wide optimization
- Global budget allocation
- Future-looking scenario modeling
- Multi-market investment planning
- Performance forecasting, tracking and incrementality validation
Tactical Optimization
- Campaign performance validation
- Audience strategy optimization
- Creative effectiveness measurement
- Cross-channel allocation
- ROI and incremental sales monitoring and validation
Enterprise Collaboration
- Role-based cross-functional
access - Cross-team workflows
- Results sharing
- Change tracking
- Agency integration capabilities
Take Control of Your Marketing Measurement
Contact us to discover how a marketing mix modeling solution can be the game-changer your brand needs to make data-driven decisions and drive measurable results.