TRANSFORM MARKETING ANALYTICS INTO MEASURABLE BUSINESS IMPACT
Activate Platform
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Platform Built for Multi-Million and Billion Dollar Decisions
Activate is the unified measurement platform that transforms marketing analytics into measurable business impact in terms of incremental short and long-term sales. By connecting strategic modeling with tactical execution, our platform enables global enterprises to plan, optimize, and measure marketing impact with unprecedented precision and speed.
From automated data ingestion to AI-driven recommendations, Activate helps marketing, finance, and operations teams transform complex data into clear actions, test scenarios before deploying resources, and validate business impact and incremental revenue across the enterprise.
Enterprise-Grade by Design
Enterprise-grade architecture proven across Fortune 500 brands with capabilities to integrate complex data streams and drive organizational change in over 31 countries. Built-in security and compliance features support global deployment, while our proven methodology and clear results drive cross-functional adoption.
✓ Complete Transparency
Full visibility into every aspect of your marketing and commercial measurement models - from data transformations to validation testing. No black boxes. No hidden assumptions.
✓ Always-On Intelligence
AI-powered analytics engine that continuously processes complex data streams to identify opportunities and risks to enable faster response to market changes.
✓ Unified Data Foundation
Built-in integrations to streamline data collection and processing. Our Core Data & Analytics Studio automates complex data preparation, enabling faster time to insight and more reliable analytics.
✓ Industry-Leading Benchmark Database
25+ years of global cross-industry benchmarks enabling: Performance comparisons; Opportunity identification; Response curve validation; Industry trend analysis; & Investment planning guidance
End-to-End Enterprise Solution
Automated Data Integration
- Direct platform and data integrations (70+ partners)
- Automated data processing and quality validation
- Global data governance framework
- Privacy-safe measurement architecture
- Enterprise security and compliance
Advanced Analytics Engine
- Unified measurement modeling
- Marketing mix modeling
- Agile Attribution
- Incremental sales impact validation and tracking
- Cross-functional KPI measurement
- Market testing for pricing, promotion, media, assortment, and operations decisions
- Statistical validation
- Response measurement and model integration
Strategic Planning & Optimization
- Sophisticated scenario modeling
- Portfolio optimization
- Budget allocation
- Constraint management
- Sales impact forecasting
- Response curve analysis
Demand Signals
- Predictive forecasting
- Automated opportunity detection
- Next-best-action recommendations
- Early warning alerts
- Continuous recalibration
Enterprise Collaboration
- Role-based access control
- Cross-functional workflows
- Agency integration capabilities
- Scenario and results sharing
- Change tracking and logs
Enterprise Workflow Integration
For Marketing Teams
- Track campaign impact on sales and brand metrics Model and test scenarios before deploying resources
- Analyze and optimize audience and creative strategy
- Optimize channel allocation
- Build and compare investment plans
- Optimize for and validate incremental sales lifts
For Finance Teams
- Connect marketing and operational investments to sales impact
- Track incremental revenue generation
- Build and validate forecasts
- Model budget scenarios
- Monitor ROI and sales lift
- Optimize resource allocation
For Analytics Teams
- Access complete model transparency
- Perform statistical validation and testing
- Configure custom analyses and reports
- Manage automated data workflows
- Utilize APIs and integration tools
For Agency Partners
- Collaborate with client and analytic resources
- Track campaign performance metrics
- Analyze and optimize media across and within channels
- Resource planning
- Share results and recommendations
- Align on measurement standards
Ready to Boost Your Marketing ROI and Bottomline?
Contact us to discover how a marketing mix modeling solution can be the game-changer your brand needs to make data-driven decisions and drive measurable results.