TRANSFORM COMPLEX MARKETING DATA INTO ACTIONABLE INSIGHTS
Data & Analytics Foundation
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Technical Foundation for Enterprise Marketing Measurement and Commercial Decisions
Activate's Core Data & Analytics foundation powers the fastest end-to-end measurement ecosystem in the industry. Through automated data processing, sophisticated modeling at scale, and flexible deployment options, it transforms complex marketing data into actionable insights.
Transparency & Collaboration
Ipsos MMA partners with top enterprises on all technical aspects of the model lifecycle, including transformations, model estimation, and validation. Our statistical techniques are fully transparent through a combination of consulting and technology, enabling adoption by validating model outcomes against true incremental sales.
Our Data & Analytics foundation allows for full access to all aspects of the model process through our Activate platform. This includes the ability to directly influence model design, variable selection, transformation parameters, and fine-tune models to be tested in-market for validation. With this level of control, enterprises can tailor the model assumptions to better align with their business strategies.
Full transparency goes beyond merely sharing results; it involves empowering clients through hands-on collaboration throughout the entire model lifecycle. This includes everything from data validation to testing the models under various conditions that accurately reflect their business dynamics. We implement this approach by providing insights into all aspects of the modeling process. By integrating technology, data science, and change management, we help brands implement actions that lead to significant increases in incremental sales and profits.
Core Data & Analytics Studio
The platform leverages industry-standard technologies including Spark, R, and PostgreSQL, combined with proprietary tools to enable rapid, reliable analytics at enterprise scale.
Advanced Analytics Engine
- Semi-automated analytics combining Bayesian statistics and machine learning
- Tests thousands of model iterations in real-time
- Unified measurement framework at scale
- Statistical validation and business guardrails
Powerful Data Processing
- Reduces analysis time from weeks to hours
- Automated data ingestion and processing
- Enterprise-grade data handling
- Flexible data integration framework
- Global taxonomy management
- Comprehensive quality controls
Enterprise Architecture
- Cloud-native design
- Custom API development
- Flexible deployment options
- Enterprise-grade security
- Global accessibility
Ready to Boost Your Incremental Sales?
Contact us to discover how we can help you transform complex marketing data into actionable insights. Our solution is the game-changer your brand needs to make data-driven decisions and drive measurable results.