OUR APPROACH

Where Industry Expertise, Technology, and Innovation Meet

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Solving your toughest business challenges - from tactical marketing optimization to strategic commercial decisions.

Ipsos MMA Data Analytics

Marketing measurement isn’t just about data and analytics. Those are important ingredients but it's about using the right expertise, technology, and methodology to connect commercial investments to measurable business growth. Our framework brings marketing, finance, and operations together to plan, execute, measure, and optimize investments that drive measurable incremental sales.

Our approach brings together:

  • Industry and regional experts who understand your unique business challenges
  • Enterprise-grade technology that enables decision-making at scale
  • Machine learning capabilities that deliver faster, more granular insights
  • Innovative modeling that connects marketing to complete business performance

A Framework Built for How Business Really Works

When we built our unified measurement framework, we started with a fundamental truth: business performance is driven by the complex interaction of marketing, operations, competition, and external factors. Our approach captures and measures these dynamics through:

Advanced Analytics Integration

  • Marketing mix modeling for strategic decisions and connecting investments to sales outcomes
  • Attribution for tactical optimization and performance validation
  • In-market testing to prove and scale impact
  • Continuous recalibration between approaches
  • Machine learning for predictive accuracy and optimization

Core Data & Analytics Foundation

  • Marketing performance data
  • Sales and financial performance metrics Cross-functional business drivers
  • Customer analytics
  • Competitive and market dynamics
  • External market factors
  • Global industry benchmarks
  • Core Data & Analytics for automated processing

Statistical Validation

  • Rigorous and proven methodology
  • Continuous testing
  • Performance tracking against business targets
  • Comparisons against global benchmarks
  • Results verification

How Our Framework Delivers Better Insights

Ipsos MMA Holistic Business View

Complete Performance View

Understand how  marketing investments work with operations, competition, and external factors to generate incremental sales. This unified view enables finance teams to confidently forecast impact and operations teams to plan effectively.

 

Ipsos MMA Advanced Technology

Connected Intelligence

The Activate platform connects strategic modeling with tactical measurement, while Demand Signals provide ongoing optimization opportunities. This creates a system that gets smarter and more accurate over time.

Ipsos MMA Continuous Validation

Continuous Validation

Results are constantly validated through:

In-market testing
Performance tracking
Statistical verification
Global benchmark comparison
Comparison against actual business outcomes

Ipsos MMA Future Proof Design

Future-Proof Design

Methodology & technology evolve with a changing business landscape:

Privacy-safe measurement
Advanced machine learning
Automated data processing
Continuous innovation and enhancement
Flexible architecture

Client Successes

Improve Business Performance through Marketing ROI Optimization

“Unified Marketing Measurement is a critical capability within the automotive industry for OEMs to capture the complex and diverse array of business drivers, including marketing, incentives, operations, economic, competition and consumer, to enable accurate measurement of incremental sales across our portfolio brands. This solution provides predictive actions that we can implement, track, and validate against true business impact.”

Jon Francis | Chief Data & Analytics Officer, General Motors

Measured Marketing Effectiveness in a Holistic, Accurate and Globally Manner

Marketing is rightly being held more accountable for true business outcomes across both the short and long term, and that involves connecting multiple complex and siloed datasets for truly holistic analytics. Doing so has allowed us to budget more effectively, forecast future outcomes and track true marketing effectiveness in order to optimize our investment choices across markets, campaign types and channels.

Andy Pilkington |  Global Head of Planning, Media & Analytics, Volvo

Accelerated Profitable Brand Growth at McCormick

Ipsos-MMA consistently delivers robust measurement that enables us to build better media plans that drive higher ROIs, expand measurement in critical areas such as retail media and other emerging tactics, and has provided the support needed to increase media investment and drive business results.

Ramesh Moorthy | Global Strategic Growth Management, Senior Director, McCormick

Empowered Cross-functional Teams to Optimize Commercial Investments

By connecting diverse data and analytics to provide a common foundation for insights, we are empowering cross-functional teams to optimize commercial investments in a synergistic manner, predict future outcomes and continuously track, validate and recalibrate plans using faster, more accurate and more holistic analytic results reflecting the latest consumer, market and business dynamics.

Arvind Balasundaram | Executive Director, Commercial Insights & Analytics, Regeneron

Enterprise-Grade Methodology
for the World's Most Complex Organizations

Multi-brand, Multi-region Analysis

Portfolio-wide Optimization

Global Deployment Capabilities

Enterprise Scalability

Cross-functional Workflows

System Integration

Transform Your Commercial Performance

Learn how our unified measurement framework helps global enterprises plan, execute, and optimize investments for measurable growth.