VP Analytic Consulting
Kevin McGehee brings a rich and diverse mix of media analytics and consulting expertise to Ipsos MMA which he leverages to help his clients drive growth through those integrated measurement programs.
At Ipsos MMA, Kevin focuses on identifying measurement opportunities to fuel strategic growth initiatives for clients. His unique ability to translate complex problems into comprehensive solutions allows him to deliver clients clear, actionable insights to fuel high-value optimization recommendations. More importantly, his deep understanding of how marketing works in conjunction with other investments helps him work with clients to create long-term trust, understanding and actionability of holistic MMM/MTA solutions.
Kevin has been recognized as a leader in the measurement and media space, working with companies that include Hudson River Group, IPG, and Horizon Media. Over the last 8+ years, he has provided consultation for Fortune 500 clients, delivering a range of advanced analytic solutions, including marketing mix, closed-loop attribution, creative optimization, in-market testing, and brand health measurement. Through these engagements, he has been able to work with a wide variety of verticals, including retail, hospitality & QSR, telecom, CPG, and financial services.
Kevin holds a Bachelor’s degree in Business Administration from Saint Joseph’s University.Return to Executive Team Page