VP Analytic Consulting
Chris applies a wide range of advanced data and analytic techniques and methods, as well as a deep understanding of the media landscape to solve client business problems. He takes a consultant approach in collaboratively working with his client partners to ensure understanding and adaptation to that they can mine the value from the process.
He began his career at Hudson River Group managing MMM projects for Fortune 500 companies where he helped embed these capabilities within the marketing, merchandising and finance functions, connecting the activation and measure of core financial KPIs and metrics. Prior to HRG, Chris worked at Universal McCann J3, leading client analytics and consulting teams. At Universal McCann, his team was responsible for running MMM, delivering media optimizations, integrating the optimization into plans, measuring those plans, managing reporting, developing new cloud-based analytics approaches, and evolving the use of decision tree models to predict media performance.
At MMA, Chris is a member of the management team and as a VP of Account Management, works closely with his clients to align MMA’s unified MMM/MTA platform to meet their internal and media teams’ needs. Working closely with cross-functional client teams his client partners to derive incremental revenue and operating profits by activating the outputs from their work.
Chris has two Bachelor’s degrees in Food Marketing and Family Business & Entrepreneurship from St. Joseph’s University.Return to Executive Team Page