Craig Glusick

His areas of expertise include digital, campaign management, marketing measurement and optimization, data management, program integration and assimilation, marketing mix modeling, consumer pricing and forecasting. Craig joins MMA from GSK Consumer Healthcare, where he worked for 9+ years in escalating leadership positions in the region, most recently in the role of Director of Analytics for Europe, Middle East and Africa. Prior to joining GSK he worked as a Strategy Consultant at Accenture for almost 10 years. Craig brings nearly 20-years of experience to the team as well as a wealth of client expertise and a deep working knowledge of how to effectively implement unified marketing management platforms. Craig has a Bachelor of Business Administration with a focus on Marketing from New Mexico State University and recently completed an executive machine learning program with MIT Sloane School of Management.