Curtis Smith, DBA
EVP Healthcare Practice
Curt is a pharma, analytics and change management leader with extensive experience leveraging advanced analytic techniques (e.g. Predictive Analytics, AI, Machine learning, Text Analytics) to address complex and critical business issues within the healthcare and CPG industries.
He has a strong track record of generating clear business impact through the development of enterprise-wide strategic data/analytics vision and the successful implementation of advanced analytic capabilities to address critical business needs.
Before joining Ipsos MMA Curt was at Janssen Pharmaceuticals (Johnson & Johnson) for 7 years where he built and led Business Analytics and Customer Engagement organizations in both the US and Canada. These organizations have helped Janssen become a leader in the application of advanced analytics to drive effective commercial engagements in these markets. Prior to Janssen Curt led Consulting and Business Analytics functions at several industry-leading organizations, including McKinsey, Henry Rak Consulting Partners, IRI, the Campbells Soup Company, General Foods, and Pfizer.
Curt also holds a Doctorate in Business Administration from Temple University, where he conducted research on the effective use of predictive analytics to drive business insights.
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