Diane Ma
VP Analytic Consulting
Diane joins Ipsos MMA with more than 15 years of experience in delivering actionable media and consumer insights to drive business strategy and profitable growth for client brands.
Most recently, she was a Partner at Kantar in the Analytics Practice. Diane’s has deep practicing expertise in enabling media driven analytic solutions, including TV and Digital Attribution & Optimization, Marketing and Brand Measurement, Consumer Decision Journey, Segmentation, and Consumer Insights. She has led the delivery of complex and innovative analytical solutions and consulting engagements for clients across industries including Financial Services, CPG, Automotive, Technology, Retail, Telecommunications, Hotels, Insurance, Restaurants, and Advertising Platforms.
Prior to Kantar, Diane held leadership positions in analytics and client consulting at Millward Brown, where she has gained broad experience in predictive modeling, and designing, developing, and implementing consumer segmentation to improve marketing strategies and the development of new marketing initiatives. Prior to that she worked at the Sears Holding Company, HSBC and IRI.
Diane holds Master’s degrees in Applied Statistics and Communications. She has provided thought leadership and co-authored white papers on multi-touch attribution and optimizations.
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