EVP Analytics & Attribution
Robert Cardarelli has over 20 years of marketing analytics experience, helping brands grow through the intersection of data, advanced analytics, and marketing technology.
With more than 20 years of experience, Robert has helped clients maximize their marketing investment strategies through end-to-end implementation of Unified Marketing Measurement and Optimization, Attribution, CRM Analytics, and Consumer Insight across all phases of the planning and activation process.
Robert’s passion is to work with clients to build analytic solutions that are scalable based on industry-wide advances in AdTech and MarTech, ensuring clients maximize their investments across data, media, and technology.
Robert has worked at various startups in the media and consumer analytics space and has led analytics and insights teams within holding companies such as WPP, Publicis, and IPG. He holds Master’s Degrees and Marketing and Statistics and has participated in industry events such as the ARF, IAB, and ESOMAR.
He is based in Ipsos MMA’s NY office.Return to Executive Team Page