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Marketing Management Analytics recognized as a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
Our approach combines industry expertise, advanced technology, and a proven framework for planning, executing, measuring and continuously optimizing commercial investments.
What drives true incremental sales? How do marketing and commercial investments deliver measurable revenue both short and long-term? How much incremental growth can you achieve when you do it right?
We help enterprises measure and maximize true incremental sales through unified analytics that brings marketing, finance and operations together.
Find Your Solution
Enterprise Level Marketing Analytics Solutions that Identify and Drive Incremental Revenue and Profits
Strategic Growth
For driving and validating enterprise-wide commercial impact and incremental growth.
> Unified Marketing Measurement
Transform fragmented analytics into validated sales results
> Marketing Mix Modeling
Connect marketing to business growth to maximize true incremental sales
> Commercial Effectiveness Analytics
Optimize your entire commercial ecosystem for measurable growth
Performance Optimization
For agile maximizing of tactical performance at a granular level.
> Agile Attribution
Privacy-safe measurement that maximizes incremental impact
> In-Market Testing
Validate and scale revenue drivers
Value Realization
For aligning marketing, finance & operations around shared business outcomes.
> Strategic Consulting
Transform insights into validated growth
How We Help Enterprises Succeed
Using a holistic approach Ipsos MMA provides companies with the means to not only understand the effectiveness of their marketing investments, but allows for a complete view into the synergies, attribution and halo effects of other marketing and non-marketing components.
Deep Industry Knowledge
Experts who understand your market challenges and growth drivers
Advanced Technology
Activate, connecting planning to execution to measured results
Innovative Analytics
Validated methodology that connects marketing investments to sales outcomes
Ready to Boost Incremental Sales and Your Bottomline?
Choose your focus area above or talk to our team about maximizing the impact of your commercial investments.