During the DTC National pharmaceutical marketing conference in Boston, April 16-18, 2019, Ipsos MMA’s Surya Pandruvada will host an education session titled, “The Next Generation of Predictive Analytics.” In this session, Pandruvada will share how Ipsos MMA has witnessed tremendous increase in DTC spend across the board, particularly among categories/disease states that typically shy away from such promotions, citing actual case studies and industry norms from a rich benchmark database. Attendees will gain perspective on and holistic measurement of the changing DTC promotion landscape along with the type of returns being seen by the target audiences for various DTC promotions. Join this session on April 17, 2019 at 3:345PM. Register online to attend DTC National or click here to view the entire agenda.